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Customer Satisfaction and Sustainability Initiatives in the Fourth Industrial Revolution
A well-planned marketing orientation strategy that keeps customers informed is the first step to building a long-term relationship with customers and providing them with appropriate incentives. The difficulty with providing a winning strategy in a highly competitive market, however, stems from responding to the specific needs of the customers. Customer Satisfaction and Sustainability Initiatives in the Fourth Industrial Revolution is an essential reference source that links together three highly relevant topics in the business of modern economy—innovation, customer satisfaction, and sustainability—and analyzes their synergies. Featuring research on topics such as e-business, global business, and sustainable innovation, this book is ideally designed for business consultants, managers, customer service representatives, entrepreneurs, academicians, researchers, and students seeking coverage on directing sustainable companies.
Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications
As marketing professionals look for ever more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target audiences reaction to advertising campaigns is essential. Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications explores cutting-edge advancements in marketing strategies as well as the development and design considerations integral to the successful analysis of consumer trends. Including both in-depth case studies and theoretical discussions, this comprehensive four-volume reference is a necessary resource for business leaders and marketing managers, students and educators, and advertisers looking to expand the reach of their target market.
Advanced Technologies and the Management of Disruptive Supply Chains
The book explores cost-effective and efficient supply chain management to achieve resilience in the post-COVID environment. Qualitative, quantitative, case studies, and systematic literature reviews are made in the book. The book follows a didactic approach through which it informs global researchers and practitioners to deal with the most significant insights on future supply chains with a more in-depth analysis of post-COVID opportunities and challenges. In particular, this book provides an in-depth assessment of disruptive supply chain management in certain industrial contexts and explores various Industry 4.0 and Industry 5.0 technologies to achieve resilience. The book is used as a supplemental textbook for study within university level programs, at late undergraduate and graduate levels, in faculties of business and management, engineering systems, information systems, education, and computing.
Human Interaction & Emerging Technologies (IHIET 2023): Artificial Intelligence & Future Applications
Proceedings of the 10th International Conference on Human Interaction and Emerging Technologies, IHIET 2023, August 22-24, 2023, Université Côte d'Azur, Nice, France.
Organizational Change and Information Systems
This book examines a range of issues emerging from the interaction of Information Technologies and organizational systems. It contains a collection of research papers focusing on themes of growing interest in the field of Information Systems, Organization Studies, and Management. The book offers a multidisciplinary view on Information Systems aiming to disseminate academic knowledge. It might be particularly relevant to IT practitioners such as information systems managers, business managers and IT consultants. The volume is divided into six sections, each one focusing on a specific theme. The content of each section is based on a selection of the best papers (original double blind peer reviewed contributions) presented at the annual conference of the Italian chapter of AIS, which has been held in Rome, Italy in September 2012.
Research Anthology on Cross-Industry Challenges of Industry 4.0
As Industry 4.0 brings on a new bout of transformation and fundamental changes in various industries, the traditional manufacturing and production methods are falling to the wayside. Industrial processes must embrace modern technology and the most recent trends to keep up with the times. With “smart factories”; the automation of information and data; and the inclusion of IoT, AI technologies, robotics, and cloud computing comes new challenges to tackle. These changes are creating new threats in security, reliability, the regulations around legislation and standardization of technologies, malfunctioning devices or operational disruptions, and more. These effects span a variety of industri...
Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices
The modern era of business has prompted an increased focus on the consumer and the responsibility of corporations to consider their ethical and social obligations to their customers. The rise of the consumerist movement has encouraged further research and development on the topic of consumerism, enabling business to succeed in a consumer-driven market. Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices features research on diverse topics on consumerism in the global marketplace, focusing on the ways in which businesses can improve their relationships with customers as well as analyze and influence purchasing behavior. As a comprehensive reference source on topics pertaining to consumer management, identity, and behavior, this publication is intended for use by marketing professionals, business managers, students, and academicians.
Collaboration in a Hyperconnected World
This book constitutes the refereed proceedings of the 17th IFIP WG 5.5 Working Conference on Virtual Enterprises, PRO-VE 2016, held in Porto, Portugal, in October 2016. The 57 revised papers were carefully reviewed and selected from 148 submissions. They provide a comprehensive overview of identified challenges and recent advances in various collaborative network (CN) domains and their applications, with a strong focus on the following areas: hyperconnected systems, managing data and knowledge, networked business processes, collective intelligence and decision making, creating supply and production networks, operating and management of networks, collaborative engineering, product services, intelligent product ecosystems, product personalization, service orientation, cloud technology aspects for VOs, design science research, business models in hyperconnected context, agribusiness value chain, and collaborative networks in circular economy.
New Horizons for Industry 4.0 in Modern Business
This book discovers what it will take to reindustrialize the previous industrial powerhouses in order to offset the advantages of cheap labor suppliers dominating the industrial sector by exploring the current situation of the production, processing, and manufacturing industries. The Internet of Things (IoT), Big Data, Cyber-Physical Systems (CPS), and Cloud Computing, Cyber Security, Cobotics, Automation, AI, 3D Printing and Additive Manufacturing, SDN, Blockchain technologies are outlined in this unique and comprehensive book, which has true potential for professionals, researchers, policymakers, and book users. New Horizons for Industry 4.0 in Modern Business encompass trends in business ...
Examining Cultural Perspectives in a Globalized World
Researchers are beginning to draw attention to the human side concerning the implications of the digital age. Cultural challenges faced by international virtual teams, management dilemmas relative to resource issues when dealing with cultural diversity, and human resource management challenges confronted by technical environments and nationally-qualified labor shortages are on the rise and need to be addressed as society enters a new era. Examining Cultural Perspectives in a Globalized World is a pivotal reference source that provides vital research on the promotion of new cultural models representative of the contemporary world and subject to digital transformation. While highlighting topics such as digital diversity, shared culture, and employee motivation, this publication explores increasing the relevancy of culture in the globalized 21st century as well as the methods of revising current HR management policies. This book is ideally designed for managers, human resources management, executives, sociologists, consultants, practitioners, industry professionals, researchers, academicians, and students.
