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While examining exactly who owns the media and who produces the media, this text manages to encompass the systematic, critical, and analytical media in all its forms and concludes that the media is one of the most important generators and disseminators of meaning in contemporary society. Investigating the power relationships between the media and politics, culture, economy, society, and above all, democracy, this resource is well-suited for anyone with an interest in the modern role of media in society.
This book includes theoretical approaches as well as a production section that focuses on basic techniques and introductory applications of media studies.
Addressing both theory and method, this reference teaches the two interconnected areas of media content and audience response. Introducing the main paradigms and research techniques in these fields, the discussion deals with wide range of topics. In regards to content studies, students are introduced to semiotics, textual analysis, narrative, argument, and film theory; for audience studies, they are introduced to questionaires, field research, quanitative analysis, and psychological studies.
This outcomes-based textbook provides comprehensive information on the makeup of media institutions, theories in media studies, and critical issues that face the media today. With this guide media students learn the history of the media and learn how to keep up with the latest trends and developments in broadcasting, printed press, and film. Outlined is how to develop an internal media policy with company mission statements, news, and programming policies. The relationship of the media to the economy, politics, and society and how the media represents race, gender, violence, and terrorism are also discussed.
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Certain issues called also Regulation gazette no. 1-
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