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Global Developments in Nation Branding and Promotion: Theoretical and Practical Approaches
By taking corporate marketing concepts and applying them to countries, nation branding is a way for these regions to enhance their reputations and project a desired image for international recognition. New modes of publicity and marketing geared towards geographic location fall into this category, leading nation branding to have vast benefits for the economies and societies of countries. New marketing strategies have emerged and are being adopted to consequently brand countries with the purpose of economic growth. By studying these emerging strategies and methods, nations can best develop a desired brand and reputation to foster growth and prosperity. Global Developments in Nation Branding a...
Business Development and Economic Governance in Southeastern Europe
This book addresses contemporary and modern topics around business growth and economic development in Southeastern Europe. It covers a wide range of business issues focusing on the adoption of new technologies, finance of SMEs, place marketing, value co-creation, contribution to economic growth, and internationalization. Moverover, it sheds new light on the micro- and macroeconomic developments and monetary policy issues in the Eastern European and Balkan countries. This book is a useful tool for scholars in economics and finance interested in the further economic development of the Balkans and Eastern European countries as well as to professionals in the business, financial and insurance sectors.
Handbook of Research on Future Policies and Strategies for Nation Branding
By taking corporate marketing concepts and applying it to countries, “nation branding” is a way for these regions to enhance their reputations and project a desired image for international recognition. New modes of publicity and marketing geared towards geographic location fall into this category, leading nation branding to have vast benefits for the economics and societies of countries. New marketing strategies have emerged and are being adopted to consequently brand countries with this purpose of economic growth. By studying these emerging strategies and methods, nations can best develop a desired brand and reputation to foster growth and prosperity. The Handbook of Research on Future ...
Future Policies and Strategies for Nation Branding
"This book present contributed chapters that discuss the growing body of research on nation branding, beginning with an extensive overview of scholarly writing on nation branding and offering best practices as they pertain to economic dimension of the issue, cultural and social dimensions, and business dimensions"--
The Impact of CEFTA on Exports, Economic Growth and Development
Purpose: The aim of the paper is to evaluate the impact of CEFTA on exports and economic growth and development of its members. Regionalism is attractive to states and especially to developing countries, since they enhance their reliability on reforms to foreign investors and they raise their bargaining power in multilateral level, since they negotiate as a unit and not individually, especially within the WTO, achieving goals which would not had been achieved if they had acted individually. The paper is based on the theoretical context of Regional Trade Agreements. More specifically, Free Trade Agreements widens trade in goods and services, raises exports and increases distribution of produc...
The Post-COVID-19 Era, Fourth Industrial Revolution, and New Globalization
This paper explores the directions of adaptation for socioeconomic organizations in the current global crisis and restructuring. We carry out an integrative and critical review, presenting the main questions--and possible directions of response--concerning how the post-COVID-19 era, the fourth industrial revolution, and new globalization seem to affect contemporary labor relations. We focus on the different levels of their manifestation (macro, meso, and micro levels), emphasizing worsening inequality trends in the work environment and the resulting organizational readaptation that seems to be required nowadays. The restructured labor markets can benefit from the diffusion of institutional innovations based on integrated social partnership schemes at the macro-meso-micro levels. We emphasize organizational adaptation at the microlevel, as the innovation and change management mechanisms it enables, presupposes, and harnesses are imperative for exiting any crisis.
The Political Economy of Development in Southeastern Europe
This book offers important new insights into recent advances and perspectives in the field of political economy of development in Southeastern European countries. In addition, it provides theoretical and empirical contributions to political economy of development in an international context. Written by authors from Greece, Serbia and Turkey, the book covers a broad spectrum of topics – from macroeconomics and economic policy to international political economy and globalization. Presenting new and original ideas, this is a valuable resource for anyone wishing to gain a deeper understanding of political economy of development in Southeastern Europe: academicians, policymakers and business practitioners.
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