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Decision Equity
In this book, we introduce Decision Equity as a breakthrough, overarching metric that can help free marketing managers from their existing mental models, and provide avenues to efficiently convert the vast amounts of data at their disposal into powerful information to make informed long-term and short-term decisions about products, customers, markets, and overall business health. There are four key objectives that we wish to achieve through this book. First, we wish to introduce the underpinnings of a new flow-based measurement and management process that can promote truly unshackled thinking both within the marketing function as well as at its interface with other functional areas. Second, ...
MOM
This book is an anthology compiled by Sudipa Shaw which features the artistic shades of eminent as well as budding writers. The open book is a compilation of poetries,quotes & articles by writers This particular book is an anthology of eminent writers across India contrib- uting to the genre as 'Mother'/ open medium for our co-authors to exhibit their writing skills efficiently with their own choice of language, i.e English/ Hindi. The open book will be and amazing experience to readers and it will surely be a treat to anthology lovers. If you're looking for present for your mom then dedicating a book for her is the best choice witb memoirs, or biographies of other fascinating women, get her one of these that is good to go.
Renewable Energy: Accelerating the Energy Transition
This book reveals key challenges to ensuring the secure and sustainable production and use of energy resources and provides corresponding solutions. This book covers the advanced technologies applied in renewable energy generation, energy storage, an alternative to petroleum fuels, waste to energy, solar energy, the impact of fossil fuel combustion on the environment, green buildings, social sustainability, etc. It goes beyond theory and describes practical challenges and solutions associated with energy and sustainability. This book is of particular interest to graduate students and academic or industrial researchers/professionals working in renewable energy, sustainability, bioenergy, and mechanical and automobile engineering. This book makes a forceful foundation for the establishment of the role of renewable energy in energy transition for a sustainable, cleaner, and greener future. This book is unique compared to other available books because it covers a wide variety of topics on a single platform.
The Fusion of Artificial Intelligence and Soft Computing Techniques for Cybersecurity
With the ever-increasing threat of cyber-attacks, especially as the COVID-19 pandemic helped to ramp up the use of digital communications technology, there is a continued need to find new ways to maintain and improve cybersecurity. This new volume investigates the advances in artificial intelligence and soft computing techniques in cybersecurity. It specifically looks at cybersecurity during the COVID-19 pandemic, the use of cybersecurity for cloud intelligent systems, applications of cybersecurity techniques for web applications, and cybersecurity for cyber-physical systems. A diverse array of technologies and techniques are explored for cybersecurity applications, such as the Internet of Things, edge computing, cloud computing, artificial intelligence, soft computing, machine learning, cross-site scripting in web-based services, neural gas (GNG) clustering technique, and more.
The Physics of Semiconductor Devices
This book disseminates the current knowledge of semiconductor physics and its applications across the scientific community. It is based on a biennial workshop that provides the participating research groups with a stimulating platform for interaction and collaboration with colleagues from the same scientific community. The book discusses the latest developments in the field of III-nitrides; materials & devices, compound semiconductors, VLSI technology, optoelectronics, sensors, photovoltaics, crystal growth, epitaxy and characterization, graphene and other 2D materials and organic semiconductors.
Reimagining Business Education and Industry in 2030
Education and business collaboration are required to support evolving workforce needs and create stable employment for all. The future workforce needs to be agile, flexible, communicative, collaborative, problem-solvers, and above all lifelong learners. The future business education system must be focused on lifelong learning advancements from collaboratively designed apprenticeships leading to the accomplishment of learner’s knowledge, skills and competencies. Proper grooming of appropriate competencies, skills, and learning must be pivotal in the journey of the workforce of 2030. The business education has been evolving slowly over time but now it requires transformation and Higher Education Institutions have to play a key role in this transformation. The 2030 business education system will have to prepare learners for multiple workforce pathways throughout their careers. The book aims to address the current issues and problems and draw the solutions by Re-imagining Business Education and Industry in 2030.
Prevention of the Biological Contamination of Food
This book deals with risk management by focusing on microbiological risks. Throughout the food chain, foodstuff may be exposed to dangerous agents that can potentially affect its quality and thus the health of consumers. A good knowledge of the strategies and means of control implemented along the food chain after the primary production stage is a necessary condition and a prerequisite for any further improvement, but it is not sufficient. Indeed, in order to better prevent and therefore control these risks, it is essential to study both the phenomena of surface contamination and those relating to the elimination of this contamination by cleaning and disinfection operations in order to know the main mechanisms. Thanks to this, a certain number of innovations can already be proposed (new surfaces, new materials and cleaning and disinfection procedures, etc.) for future developments on an industrial or domestic scale.
An Introvert's Tour
A collection of poems and short stories from writers across the globe published by PWO.
