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Marketing Michelin
Harp uses the familiar figure of Bibendum and the promotional campaigns designed around him to analyze the cultural assumptions of "belle-epoque" France, including representations of gender, race and class. He also considers Michelin's efforts to promote automobile tourism in France and Europe through its famous "Red Guide" (first introduced in 1900), noting that, in the aftermath of World War I, the company sold tour guides to the battlefields of the Western Front and favourably positioned France's participation in the war as purely defensive and unavoidable. Throughout this period, the company successfully identified the name of Michelin with many aspects of French society, from cuisine and local culture to nationalism and colonialism.
National Union Catalog
Includes entries for maps and atlases.
A Vehicle for Change
An Open Access edition of this book will be available on the Liverpool University Press website and the OAPEN library. Since its invention, the automobile has been systematically ‘consumed’, to become part of the fabric of twentieth- and twenty-first-century society, its impact and perception making the car an accurate gauge of changing cultural norms and values. As it grew in popularity, the automobile conditioned the very texture of modern life, and the particularly car-centred society of contemporary France is an especially apt locus for examination. The ubiquity of the automobile across all social strata provides us with a defined lens through which to examine the evolution of French...
新收洋書総合目錄
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National Stereotypes in Perspective
Since the late 18th century, when they first entered into an alliance during the American Revolution, the French and Americans have had a long and sometimes stormy relationship based on a complex mix of mutual admiration, cultural criticism, and sometimes downright disgust for the “other.” The relatively new interdisciplinary field of imagology, or image studies, allows us to place the dynamics of such a relationship into perspective by grounding its analysis firmly in the study of national stereotypes, in the process providing new insights into the mentality of the observer. For if anything, image studies demonstrate again and again that national character is not–as assumed uncritically for centuries–an innate essence of the “other”, but rather a self-serving functional construct of the observer.
A Critique of Nicotine Addiction
Nicotine is almost universally believed to be the major factor that motivates smoking and impedes cessation. Authorities such as the Surgeon General of the USA and the Royal College of Physicians in the UK have declared that nicotine is as addictive as heroin and cocaine. This book is a critique of the nicotine addiction hypothesis, based on a critical review of the research literature that purports to prove that nicotine is as addictive drug. The review is based on a re-examination of more than 700 articles and books on this subject, including animal and human experimental studies, effects of `nicotine replacement therapies', and many other relevant sources. This review concludes that on present evidence, there is every reason to reject the generally accepted theory that nicotine has a major role in cigarette smoking. A critical examination of the criteria for drug addiction demonstrates that none of these criteria is met by nicotine, and that it is much more likely that nicotine in fact limits rather than facilitates smoking.
Mauritius: 500 Early Postcards
Since the 18th century, people from Europe, Africa, India and China have made Mauritius their home. The result is a charming mix of cultural and religious traditions, against the backdrop of a tropical paradise. The dramatic landscapes of Mauritius feature high mountain peaks, white beaches and untouched rainforest, as well as rich fauna and flora. This is a welcoming country, where the people live in harmony with their natural surroundings.This selection of postcards from André de Kervern's collection is a timeless record of Mauritius. Each chapter focuses on a different region including the north, south, centre and the capital Port Louis, as well as on the island's people. Classic scenes of sugar cane plantations, railways, parades, horse races and verdant landscapes were all widely circulated fragments of cinéma-vérité. Complete with detailed captions and essays by Yvan Martial, these postcards offer glimpses of life in Mauritius from the 19th and 20th centuries.
The Return of Alsace to France, 1918-1939
In 1918, the end of the First World War triggered the return of Alsace and Lorraine to France after almost fifty years of annexation into the German Empire. Enthusiastic crowds in Paris and Alsace celebrated the return of the 'lost provinces, ' but return proved far more difficult than expected. Over the following two decades, politicians, administrators, industrialists, cultural elites, and others grappled with the question of how to make the region French again. Differences of opinion emerged, and reintegration rapidly descended into a multi-faceted struggle as voices at the Parisian centre, the Alsatian periphery, and outside France's borders offered their views on how to introduce French...
How to See
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Lake Pavin
This book represents the first multidisciplinary scientific work on a deep volcanic maar lake in comparison with other similar temperate lakes. The syntheses of the main characteristics of Lake Pavin are, for the first time, set in a firmer footing comparative approach, encompassing regional, national, European and international aquatic science contexts. It is a unique lake because of its permanently anoxic monimolimnion, and furthermore, because of its small surface area, its substantially low human influence, and by the fact that it does not have a river inflow. The book reflects the scientific research done on the general limnology, history, origin, volcanology and geological environment as well as on the geochemistry and biogeochemical cycles. Other chapters focus on the biology and microbial ecology whereas the sedimentology and paleolimnology are also given attention. This volume will be of special interest to researchers and advanced students, primarily in the fields of limnology, biogeochemistry, and aquatic ecology.
