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Strategic Pharmaceutical Marketing Management in Growth Markets
India is the largest provider of generic drugs globally. The Indian pharmaceutical sector supplies over 50% of the global demand for various vaccines and, as a result, holds an important position in the global pharmaceutical sector. This book is a comprehensive study of pharmaceutical marketing management in the Indian context and similar growth markets. The book introduces the fast-paced and multi-faceted discipline of pharmaceutical marketing management through an in-depth discussion on the genesis and evolution of its marketing concept. Combining theory and practice, it offers a strategic approach to pharmaceutical marketing from an organizational and business perspective and explicates the practical applications of it. Richly supported by case studies, the book brings together fresh perspectives and approaches equally useful for students and professionals. This book will be of interest to academicians, advanced students, and practitioners of pharmaceutical marketing and pharmaceutical management. It will also be beneficial to those interested in business strategy, decision-making, and international marketing.
Current Science
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Solar Energy In Agriculture
The book focuses on all the possible options of solar energy use and generation in Agriculture sector. The book covers basic fundamentals of solar energy resources and technologies are discussed in detail. Overall, the book contains 23 chapters. Out of these, first two chapters focus on solar energy use pattern in agriculture sector in India at present time along with future scopes. The next eight chapters (Chapter No. 3-10) give a basic knowledge on fundamental principles of solar photovoltaic and thermal technologies. Last 13 chapters (Chapter No. 11-23) presents the applications of solar thermal and photovoltaic technology in different farm operations and postharvest processing in agriculture sector. The book will cater the needs for students, researchers, various stakeholders, entrepreneurs etc by providing valuable information on solar energy and its applications specifically focusing on agriculture.
Unbattled Fears: Reckoning the National Security
Strategic thinking has not been part of our national discourse. Till the end of 20th century, there were a very few public or private think tanks discussing the challenges our nation faced. There was no private news channel till 1999 and when they started, they went about doing their news business. Lack of strategic thinking was apparent during 1962 war with China, when we had clear indications of heinous moves and design of China. The Indian Army had submitted reports highlighting the Chinese threat but it all fell on deaf ears. The Prime Minister of the time thumped the table and said, “It is not the job of Commander-in-Chief to tell the Government who will attack India. China will never...
Food Fraud
Food Fraud: A Global Threat With Public Health and Economic Consequences serves as a practical resource on the topic of food fraud prevention and compliance with regulatory and industry standards. It includes a brief overview of the history of food fraud, current challenges, and vulnerabilities faced by the food industry, and requirements for compliance with regulatory and industry standards on mitigating vulnerability to food fraud, with a focus on the Global Food Safety Initiative (GFSI) Benchmarking Requirements. The book also provides individual chapters dedicated to specific commodities or sectors of the food industry known to be affected by fraud, with a focus on specific vulnerabiliti...
Kidney
Inder Jeet, a rag picker lives with Jhihari and his brother Ranchits family in the slum of landfi ll area of Ghazipur in Delhi miraculously becomes an audience in an international conference on health and wellbeing held in Montreal, Canada after his unpublished research paper Orphan Nephrons Observation: Red Kidneys are blue to green the environment. Like kidney in animal body, they fi lter the reusable items from waste to give back into the bloody money circulation system where economic disparity and deprivation are the bases of providing oxygen money to population cells of the national body. Their lot contributes in sharing the responsibility with municipalities of Indian cities but only t...
Hydro-Meteorological Extremes and Disasters
The edited book provides both fundamentals as well as key factors of climate change, extreme events and disaster risk management. It systematically describes the integrated risk of various hydro-meteorological extreme events. The book brings together broad range of topics including basic concepts, exposure, risk, resilience and vulnerability. In addition, it also analysis the impact of various disaster events on bio-diversity, local communities, ecosystem and agricultural food production. The motive is to define remediation strategies in the fields of resilient infrastructures, communication strategies and immediate public participation. The book is presented in four parts, where part 1 familiarizes with fundamentals of hydro-meteorological based disasters; Part 2 focuses on risk and vulnerability analysis; Part 3 focuses on risk remediation options; and part 4 suggests the role of sustainable planning framework on disaster risk management. This volume is of interest and use to professionals and researchers working in climate change, atmospheric sciences and disaster management.
