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Decoding a Brand Manager's Success
In this book, we pool over 50 years of experience to share with you what it takes to be a super-successful brand manager. We will unfold secrets of success that are not taught in any brand-management course or by any corporate bosses but are expected to learn through the hard knocks of life. However, you need not go through the grind; we will share all the secrets of success that will provide you a rock-solid base and boost your career. This book will be useful not only for marketing management students or new entrants who desire to be successful brand managers but also for experienced brand managers and marketing managers who can use it to fast forward their success. Here’s what you’ll get from this book: you’ll learn many crucial lessons that we have learnt after encountering many difficulties, and you can start incorporating them into your life right away! This book offers much more than anything you will find in a single book. You will be immensely benefitted by the practical tips, strategies, tactics and skill improvement offered, which will help accelerate your success and professional growth exponentially. Happy reading!
I, Me, & Myself
I, Me, & Myself is the story of a professional who unfortunately suffers a heart attack, forcing him to rest. While he is on the bed away from his daily routine, he gets an opportunity to introspect his life. He discovers two different voices within him, which keep sharing their contradictory remarks. One that always urges to follow the path of righteousness, whereas the other acts as a devil's advocate, always putting forward a conflicting idea or an opinion. Their contradicting stances puzzle the author as he finds it extremely difficult to ascertain who is right. Based on various triggers while introspecting his life’s events, the author beautifully personified the role of three compone...
The Perfect Pill
How can I build my brand when it is just another me-too? is the quintessential question asked by pharma and healthcare marketers operating in the branded generic markets. In highly saturated markets with hundreds of similar brands, establishing a competitive edge and building a strong brand is often a challenging task. The Perfect Pill propagates a robust 10-step healthcare brand-building model that helps you create much-needed differentiation and a unique value proposition for patients and physicians. The steps suggested in the book help establish an ultimate win-win situation for patients, physicians, and sales and marketing professionals. A must-read for pharmaceutical, medical device, diagnostic, over-the-counter, surgical, hospital, nutrition, and wellness brand marketers.
Power Is You
Power Is You is not just a book but a Thought to transform lives, A Thought to change the world, A Thought to inspire the community and A Thought to make everyone realise their true potential. Every chapter of the book holds reflections of our own lives, every word is meant to make you realise how special you are to the world. It states how the power of I can, I Will can transform your life, does not matter which part of the nation or which country you belong from but you all have one mantra in common "Self Belief." Realise your Belief quotient, Realise you are born to achieve Excellence. The moment you realise, You start your first Step towards Excellence. Power Is You - Step Towards Excellence
Bombay 3
Mumbai is an ever-evolving city, bustling and brimming, never sleeping for a wink. But the past four decades brought upheavals of great magnitude that shaped the city as we know today. Marred by communal riots, gang wars and terrorism, the spirit of Mumbai has emerged indomitable every single time. Born and raised in the lanes of Bombay 3, this is the story of Jagan Kumar who dreams of being a television journalist and changing the world. But once he achieves this, he realises that television journalism has lost its path, now afflicted with sensationalism, corruption and bias. As a crime reporter, he comes across various unscrupulous means that law enforcement agencies adopt to combat organi...
Essentials of Obstetrics
Of all the medical specialities, Obstetrics is the only one which deals with the health and well-being oftwo individuals: the mother and the fetus. This fascinates the medical student, drawing her or him into the intricacies of the subject. What the student of Obstetrics needs is a book that provides a clear and precise description ofpathophysiology, clinical features, diagnosis, and management based on current guidelines. Essentialsof Obstetrics provides the student with these, in a simple and user-friendly format. Key Features:· Use of hand-drawn and easily reproducible line diagrams, clinical images, and easy-to-read· language
The Entrepreneur
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Community Medicine: Practical Manual - E-book
Reflecting author's experience as a teacher, guide and examiner this book is primarily for the MBBS students to face the practical examination and viva; however, it is also useful for the students pursuing MD/DNB (Community Medicine), MPH, DPH and other relevant disciplines. - The book is designed with many figures and tables for easy understanding. - Practical part of the book includes spotters with coloured figures, exercises with solutions and clinicosocial case with details of specific cases. Additionally, chapters such as dietary assessment, family study proforma and visits to various centres are included. - Viva part includes important sample theory viva questions with answers. - This book is provided with online content which includes additional practical and viva questions, answers to practice exercises, links to health programmes and useful websites, and images in community medicine. Topics such as OSCE/OSPE, food adulteration and tips for PowerPoint presentation are also included in the online content.
Who Controls the Internet?
Is the Internet erasing national borders? Will the future of the Net be set by Internet engineers, rogue programmers, the United Nations, or powerful countries? Who's really in control of what's happening on the Net? In this provocative new book, Jack Goldsmith and Tim Wu tell the fascinating story of the Internet's challenge to governmental rule in the 1990s, and the ensuing battles with governments around the world. It's a book about the fate of one idea--that the Internet might liberate us forever from government, borders, and even our physical selves. We learn of Google's struggles with the French government and Yahoo's capitulation to the Chinese regime; of how the European Union sets p...
