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MANAJEMEN PEMASARAN
Buku ini memberikan gambaran singkat tentang konten buku, menyoroti konsep-konsep utama dan alat-alat yang dibahas, serta bagaimana ini dapat diterapkan dalam praktek bisnis nyata. Sinopsis dapat mencakup penjelasan tentang bagaimana buku tersebut menguraikan strategi pemasaran yang efektif, pengembangan produk, penetapan harga, promosi, dan distribusi. Buku tersebut mungkin juga mengeksplorasi studi kasus nyata, memberikan wawasan tentang analisis pasar, perilaku konsumen, dan manajemen merek. Tujuan utama buku tersebut adalah untuk membekali pembaca dengan pengetahuan dan keterampilan yang diperlukan untuk sukses dalam peran manajemen pemasaran di berbagai jenis industri.
Creating Powerful Brands
1st edition, 1992: Creating powerful brands : the strategic route to success in consumer, industrial and service markets.
Building Brand Authenticity
The projection of authenticity is one of the key pillars of marketing. Research reveals that consumers seek authenticity through the brands they choose. Based on extensive research with consumers and brand managers this book offers seven guiding principles for building brand authenticity.
Strategic Brand Management
"The art of building sales is, to a large extent, the art of building brands. After reading Kapferer's book, you'll never again think of a brand as just a name. Several exciting new ideas and perspectives on brand building are offered that have been absent from our literature".--Philip Kotler".An invaluable reference for designers, marketing managers and brand managers alike".--Design magazine.
Influencer Marketing
This is one of the first textbooks to explore the phenomenon of Influencer Marketing and how it fits within marketing communications to build brands and their communities. Influencers – those who can impact a brand’s marketing and advertising strategies as well as build brand communities – are making extensive use of the new digital and traditional communications platforms. Influencers offer brands the ability to deliver the “right” communication and marketing messages to a specific target audience. Across four core sections, this book brings together the key theory and practical implications of this new marketing tool: how it works as part of communications campaigns, including ho...
Women, Entrepreneurship and Development in the Middle East
The Middle East was the region least impacted in the 2008 crisis, has investment systems markedly different to the West, is largely governed by Islamic Shari’a, and has varying forms of governance and institutional organization, which are not understood by many, nor how these systems shape entrepreneurial and industrial development. While the Middle East as a region has seen a small growth in entrepreneurship for women, and business scholarship on the Middle East has grown, there is no text in English that has brought critical insights from the Middle East together in a single volume. In examining women’s entrepreneurship in the Middle East, this book aims to challenge Global North assum...
Measuring Organizational Performance
This exciting and innovative book will find its audience in researchers and scholars at many levels of academe in the fields of entrepreneurship and strategic management, organizational theory and accounting, and finance.
The Problem with Interest
Written by Tarek El-Diwany, this book focuses on Islamic economics, usury, the history of banking and money creation.
The Global Entrepreneurship Index (GEINDEX)
The Global Entrepreneurship Index contributes to our understanding of economic development by constructing an index (GEINDEX) that examines the essence of the contextual features of entrepreneurship and fills a gap in the measure of development.
The Relationship Between Entrepreneurship and Economic Development
The Relationship between Entrepreneurship and Economic Development summarizes and updates the empirical evidence and presents the main lines of reasoning behind the relationship between economic development and entrepreneurship.
