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Bacterial Diseases of Rice and Their Management
Rice is a major staple food and a source of nutrition for over 3.5 billion people worldwide. It is, however, susceptible to a number of bacterial diseases that decrease its yield and quality. This book covers the bacterial diseases of rice and their management, focusing on sustainable management methods that involve biological control, conventional breeding, and molecular methods. It covers the biology of rice bacterial blight pathogens, virulence determinants, and host defense factors of bacterial blight pathogen-rice interactions. Different resistance rice cultivars, their resistance loci, and quantitative trait loci mapping in the important rice cultivars are also discussed. The book presents biological studies of the major rice bacterial diseases (rice bacterial brown stripe disease, bacterial leaf streak disease, rice bacterial panicle blight disease, rice bacterial foot rot, sheath brown rot disease) and presents comparative analyses of conventional breeding, and molecular management approaches, along with examples.
The Darker Side of Social Media
The Darker Side of Social Media: Consumer Psychology and Mental Health takes a research-based, scientific approach to examining problematic issues and outcomes that are related to social media use by consumers. Now in its second edition, it relies on psychological theories to help explain or predict problematic online behavior within the social media landscape through the lens of mental health. With an aim to provide solutions, the authors spotlight the key issues affecting consumer well-being and mental health due to the omnipresence and overuse of social media. The book dissects the unintended consequences of too much social media use, specifying key problems like disconnection anxiety, ea...
Sheershak
None
YOU & ME
In "You and Me: Unravelling the Tapestry of Shared Stories," a diverse group of co-authors come together to craft a mosaic of narratives that explore the intricate threads that connect us all. This compelling anthology transcends genres, weaving together poignant memoirs, heartwarming fiction, thought-provoking essays, and evocative poetry. Each author brings a unique perspective, offering readers a journey through a kaleidoscope of experiences, emotions, and insights. From the quiet introspections of a seasoned traveller to the exuberant tales of youth's unbridled spirit, this collection navigates the depths of human connection, love, loss, triumph, and the ever-constant pursuit of self-dis...
Brand Management in Emerging Markets: Theories and Practices
"This book provides valuable and insightful research as well as empirical studies that allow audiences to develop, implement, and maintain branding strategies"--Provided by publisher.
Candida Albicans
Candida, which was discovered more than a century ago as a causative organism of oral thrush, is now thought to potentially infect almost every tissue of the human body. Although we still do not have a safe anti-candida drug, the growing pace of progess of research on Candida albicans holds promise that a breakthrough is imminent. Though many monographs and articles on candida and candidoses have appeared in recent years, they mostly cover the clinical aspects. This particular text, however, explains the more basic features of candida including the molecular genetics, molecular biology and immunology of the cell wall, the molecular basis of morphogenesis and the structure and function of the plasma membrane. The role of anti-candida drugs and their mechanism of action are also discussed.
Advances in Applied Microbiology
Advances in Applied Microbiology
A Comprehensive Grammar of English
A book on Grammar
Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications
Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications is an innovative reference source for the latest academic material on emerging technologies, techniques, strategies, and theories in the promotion of brands through forms of digital media. Highlighting a range of topics, such as mobile commerce, brand communication, and social media, this multi-volume book is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.
