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Mahishasura Marketer
What is mythology all about? Gods, demons, and their shenanigans; instead of questioning their existence and actions, what if we interpret them? What if these stories are coded messages to help us fight the battle within? Is Mahishasura a metaphor? Are there alternate lessons from Puranic and mythological stories? Are there hidden answers we must decipher and apply in our life and work? Explore all this and more in this conversation between a mythologist daughter and a marketer dad! When a mythologist meets a marketer!
The Ghatotkacha Game
THE GHATOTKACHA GAME: MARKETING LESSONS FROM MYTHOLOGY Are there any? Would it be a stretch to connect the dots, to learn from stories of yore, from characters that have been chiselled and enhanced across centuries? A marketer seeks inspiration from all possible sources, including ones that are clearly outliers! Let us take one particular character from the Mahabharata. Ghatotkacha is a very powerful character in Indian mythology. Everything from Ghatotkacha’s birth to his death is a game. Does he play different games, or is he a part of one himself? After reading this book, ask yourself: did Ghatotkacha play games, or did he participate in the success of a bigger game? As a marketer, what can I learn from his life? What can I implement and what can I share? Marketing. Mythology. And the many messages therein.
Throne Wars
WAR, HISTORY and MARKETING STRATEGIES! THRONE WARS is a fictionalized presentation inspired by the lives of the Chola and Pandya kings, who ruled vast parts of Southern India many centuries ago. The history of India is replete with colourful stories involving ambitious rulers, wily court strategists, brave commanders and guerilla warfare, all of which make for compelling reading even today. Not just that. They carry many important, timeless marketing lessons for business leaders. This book is a collection of a few such stories with a few such lessons, which will be useful to corporate leaders, entrepreneurs and marketers. It is for them that I have written this book. While I have taken the stories from the history of South India (of which I am a tiny part), I have drawn inspiration for some of the strategies and learnings from Sun Tzu’s ancient classic, “The Art of War”. The interpretation and learnings mentioned in each chapter are those that I strive to implement for my business and those of my clients. I believe they will help you in your business, too.
Por Muzhakkam / ???? ????????
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CLIMB YOUR WAY OUT OF HELL
A cross-sea is an ocean phenomenon. A square repeating pattern appears when winds from two weather systems collide. A cross-sea occurrence is rare and quite fatal for those caught in it. We are in the midst of a global cross-sea, and we need to find a way to survive and get out to the shore. What are we ready to do to survive? That is the fight we are in now. And we have long run out of excuses, as there is no status quo. But thankfully, we do have some time on our hands! KEY TAKEAWAYS FROM THIS BOOK 1. HOW CAN I SURVIVE A CRISIS? 2. HOW CAN I PIVOT? 3. HOW CAN I GENERATE REVENUES? What should I do now for money? How do I make my business plan? Should I keep my price high or drop? What is this entrepreneur hell and how can I climb out of it? This book does NOT have checklists. It gives you thoughts, ideas and examples. The rest is really up to you. You are an entrepreneur. A leader. SO, BE ONE. ACT LIKE ONE. CLIMB YOUR WAY OUT OF HELL!
The Adventures of Morty
The book features Morty, her cases and her adventures. The main characters in the book are Morty’s mother Liana, Morty’s father Robert and Grandmother Penny. Her travels take her to Egypt, the Alps, to a shipwreck and a host of other places, including fictional ones such as Megton and Lalaland. She uses her sleuthing skills to solve cases, and has the Queen of England as one of her clients! Jump in for an adventurous journey with Morty the turtle!
COMBAT CULTURE
Business is survival first, then success! But what does Krav Maga got to do with business survival? Everything! To survive and move to the next stage. Krav Maga is a contemporary fighting system meant primarily for self-defence. Developed for the Israeli security forces, Krav Maga combines the best of the available martial art techniques and philosophies. With the eye of an outlier marketer, I draw parallels between the many lessons imparted by my late guru, Krav Maga Sreeram, and my experiences in business, strategy, and marketing. Krav Maga builds resilience, the will to survive, and the will to win. Everything you need; in business and life. Combat Culture is a collection of these lessons through stories and business takeaways.
Acute Ischemic Stroke
This updated second edition of Acute Ischemic Stroke: Imaging and Intervention provides a comprehensive account of the state of the art in the diagnosis and treatment of acute ischemic stroke. The basic format of the first edition has been retained, with sections on fundamentals such as pathophysiology and causes, imaging techniques and interventions. However, each chapter has been revised to reflect the important recent progress in advanced neuroimaging and the use of interventional tools. In addition, a new chapter is included on the classification instruments for ischemic stroke and their use in predicting outcomes and therapeutic triage. All of the authors are internationally recognized experts and members of the interdisciplinary stroke team at the Massachusetts General Hospital and Harvard Medical School. The text is supported by numerous informative illustrations, and ease of reference is ensured through the inclusion of suitable tables. This book will serve as a unique source of up-to-date information for neurologists, emergency physicians, radiologists and other health care providers who care for the patient with acute ischemic stroke.
Devil Does Care
The devil lies in the details.When the details are missed, the devil comes out.It is the same with your marketing budget. Spending oodles of money on marketing and branding activities is not the only way for a cash-crunched entrepreneur to win clients. Try Outlier marketing! Why did you start up? Get in business? What are you selling? Why do you want to spend money on “branding activities”? Do you have an unlimited marketing budget? These are questions you must ask yourself, as they all address one word: PURPOSE. Outlier marketing deals with a simple tenet: what you do must get the ROI you expect. If not, it is a waste of time and money. There’s so much we can do, with what is around and within us. Devil Does Care provides examples, ideas and a direction for you to do more with less! Make things happen. Grow the OUTLIER way.
Pre-Descemet’s Endothelial Keratoplasty (PDEK)
Corneal transplantation is a widely practised surgical procedure. Lamellar techniques are favoured replacing penetrating keratoplasty (PK). Endothelial keratoplasty (EK) has been adapted as an alternative in the treatment of corneal endothelial disorders whereby Descemet’s membrane and the endothelium are replaced. Pre-Descemet’s endothelial keratoplasty (PDEK) is the latest surgical technique for corneal transplantation. This book is a step by step guide to PDEK for practising ophthalmologists. Divided into five sections, the text begins with the basics explaining corneal anatomy, pre-operative assessment, general techniques in keratoplasty, and the principles of PDEK. The following cha...
