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Getting Free Publicity
If your company, club, church or charity has a story to tell or something new, free or amazing to offer, journalists want to hear from you! This practical guide includes how to write effective press releases and articles, and how to deal with media interviews. CONTENTS: 1. Getting Noticed by Your Customers 2. Making Your Mark with Journalists 3. Getting Media Attention 4. Getting Your Copy Published 5. Telling Your News - Press Releases 6. Becoming an Industry Guru - Articles 7. 'If it worked for them..' - Case Studies 8. Face to Face - Working with Journalists 9. Face to Face - Media Interviews 10. Face to Face - Holding Effective Press Conferences 11. And if they get it wrong... Case studies
Beginner's Guide to Writing Powerful Press Releases
Press releases are the most direct path to reach these influential media sources. Understanding the needs of journalists and influencers is integral to the success of your press release. eReleases Founder and President Mickie Kennedy offers the definitive guide on writing press releases.
How to Write Perfect Press Releases
Today's journalists are struggling to cover more with fewer resources, which means there are great opportunities for those who can make a timely pitch in the right way. In this guide for first-time press release writers and PR professionals alike, Steven Lewis breaks down the press release transaction, showing you how to write a press release that will get attention. As a journalist for publications like the Financial Times and Esquire, Steven Lewis received thousands of press releases. As a consultant to global corporations, he has written press releases that led to media coverage around the world. How to Write Perfect Press Releases puts all that experience in your hands and shows you how to do the same.
The Parthenon Sculptures
The Parthenon sculptures in the British Museum are unrivaled examples of classical Greek art, an inspiration to artists and writers since their creation in the fifth century bce. A superb visual introduction to these wonders of antiquity, this book offers a photographic tour of the most famous of the surviving sculptures from ancient Greece, viewed within their cultural and art-historical context. Ian Jenkins offers an account of the history of the Parthenon and its architectural refinements. He introduces the sculptures as architecture--pediments, metopes, Ionic frieze--and provides an overview of their subject matter and possible meaning for the people of ancient Athens. Accompanying photo...
Preformulating the News
Preformulating the News is a study of press releases and of how they anticipate the requirements of journalistic writing. Drawing from a large corpus (Dutch and English), it is argued that the genre's peculiar audience-directedness can be related to a number of metapragmatic textual features and that this sheds light on the asymmetries of what can be termed the 'newsmaking' and 'news management' processes. In the first chapter the study of press releases is put in the context of institutional discourse and the details of a linguistic pragmatic research method are proposed. Chapter 2 looks at the complex receiver roles in press releases, which are characterized as indirectly targeted, i.e. 'p...
Preformulating the News
Preformulating the News is a study of press releases and of how they anticipate the requirements of journalistic writing. Drawing from a large corpus (Dutch and English), it is argued that the genre’s peculiar audience-directedness can be related to a number of metapragmatic textual features and that this sheds light on the asymmetries of what can be termed the ‘newsmaking’ and ‘news management’ processes. In the first chapter the study of press releases is put in the context of institutional discourse and the details of a linguistic pragmatic research method are proposed. Chapter 2 looks at the complex receiver roles in press releases, which are characterized as indirectly targete...
How to Write Perfect Press Releases
Today's journalists are struggling to cover more with fewer resources, which means there are great opportunities for those who can make a timely pitch in the right way. In this guide for first-time press release writers and public relations professionals alike, Steven Lewis breaks down the press release transaction, showing you how to write a press release that will get attention. As a journalist or publications like the "Financial Times" and "Esquire," Steven Lewis received thousands of press releases. As a consultant to global corporations, he has written press releases that led to media coverage around the world. "How to Write Perfect Press Releases" puts all that experience in your hands and shows you how to do the same.
Of This Our Country: Acclaimed Nigerian writers on the home, identity and culture they know
To define Nigeria is to tell a half-truth. Many have tried, but most have concluded that it is impossible to capture the true scope and significance of Africa’s most populous nation through words or images.
How to Write and Pitch Your Press Release
A guide that will enable the reader to write and market press releases, organise media interviews and develop media strategies so as to successfully communicate the message to the outside world. Outlines a systematic and professional approach to producing press releases in a simple and concise way.
Your Press Release Is Breaking My Heart
Want to get your business featured in national newspapers, magazines, and on radio and TV? Of course you do. As does every other entrepreneur, coach, or consultant out there. Which is why traditional PR strategies, which revolve around sending journalists press releases, just don't work. With 15 years' experience as a national newspaper journalist and editor, Janet Murray knows a thing or two about what makes a great media story-and what doesn't. And it breaks her heart to see people like you wasting their time and money on pointless PR tactics. Your Press Release Is Breaking My Heart is a practical guide to selling your story in the media-without hiring a PR company or even writing a single press release.
