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Manajemen Komunikasi Digital Terkini
Proses komunikasi di dunia digital, tidak berlangsung di ruang hampa, karena itu penting untuk membenahi tata kelola dari pola komunikasi digital. Komunikasi digital adalah realitas dan bentuk baru dari kehidupan manusia modern. Format tersebut, membentuk kompleksitas serta budaya yang menyertainya. Perencanaan komunikasi digital menjadi sebuah hal vital di masa kini. Bila tidak mampu dikelola, kegagalan komunikasi digital bisa jadi berdampak fatal bagi eksistensi sebuah citra. Buku ini menawarkan perspektif yang lengkap dalam mengelola strategi komunikasi digital. Pada akhirnya, buku yang dirangkum dari beberapa penulis yang dijadikan sebuah kolaborasi ini menawarkan kedalaman pembahasan dari aspek teoritik hingga tingkat praktis, disertai berbagai detail operasional dalam mengelola hingga mengukur keberhasilan manajemen komunikasi digital. Semoga dengan kehadiran buku ini dapat menambah khazanah ilmu pengetahuan dan wawasan akan pengetahuan tentang manajemen komunikasi digital terkini.
Introduction to the Counseling Profession
Designed for students who are taking a preliminary course in the counseling field, Introduction to the Counseling Profession, 7th Edition, provides a comprehensive overview of the history and foundational concepts of counseling, offering the most current and relevant breadth of coverage available from experts in their respective fields. This edition includes topics rarely discussed in introductory texts, such as self-care and self-growth and the use of technology in counseling, as well as a new chapter on crisis counseling. Chapters also reflect updates to the 2016 Council for the Accreditation of Counseling and Related Educational Programs (CACREP) standards, and a chapter on each CACREP sp...
Achieving Success Through Academic Assertiveness
Academic assertiveness is an essential capability that is required of students who wish to achieve academic and professional success. Written for students who are aiming to achieve college success, this book focuses on the challenges that learners face and encourages positive actions that support triumphs in learning situations.
Social Judgement Theory
This special issue of "Thinking and Reasoning" is devoted to social judgement theory SJT, which has its origins in Egon Brunswik's probabilistic functionalism.; The first paper discusses the history and theory of SJT and explores Hammond's distinction between coherence and correspondence criteria. The next paper presents the major methodological approaches of SJT, with a focus on the Lens Model. Four applications follow, including an exploration of the medical applications of SJT.
Action and Inaction in a Social World
This book explains how actions and inactions change in social contexts, connecting psychological research with problems of interest in communication, public health, economics, organizational and consumer behavior, and environmental sciences. This cutting-edge, multi-disciplinary view also informs intervention design and gauges social media effects.
Audiovisual Methods in Teaching
Abstract: This revision emphasizes the use of audiovisual materials as an integral and vital part of a particular program of instruction and serves as a practitioner's guide to their selection and utilization. The teacher is viewed as a manager, organizer, and evaluator of learning experiences as well as a motivator of students. Audiovisual methods are viewed as an important part of the communication process that undergirds education. The text begins with a discussion of the theory and practice of audiovisual teaching followed by chapters dealing with selected audiovisual methods. Methods discussed include contrived experiences, purposeful experiences, demonstrations, study trips, exhibits, educational television, motion pictures, still pictures, radio, and recordings. A final section deals with the role of systems and technology in teaching and the educational process.
Communicator-in-Chief
Communicator-in-Chief: How Barack Obama Used New Media Technology to Win the White House examines the fascinating and precedent-setting role new media technologies and the Internet played in the 2008 presidential campaign that allowed for the historic election of the nation's first African American president. It was the first presidential campaign in which the Internet, the electorate, and political campaign strategies for the White House successfully converged to propel a candidate to the highest elected office in the nation. The contributors to this volume masterfully demonstrate how the Internet is to President Barack Obama what television was to President John Kennedy, thus making Obama a truly twenty-first century communicator and politician. Furthermore, Communicator-in-Chief argues that Obama's 2008 campaign strategies established a model that all future campaigns must follow to achieve any measure of success. The Barack Obama campaign team astutely discovered how to communicate and motivate not only the general electorate but also the technology-addicted Millennial Generation - a generational voting block that will be a juggernaut in future elections.
How to Appreciate Motion Pictures
This work has been selected by scholars as being culturally important and is part of the knowledge base of civilization as we know it. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. To ensure a quality reading experience, this work has been proofread and republished using a format that seamlessly blends the original graphical elements with text in an easy-to-read typeface. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Public Health Communication Interventions
The ethical dimensions of health communicators' interventions and campaigns are brought into question in this thought-provoking book. Examining the efforts to effect behavior change, the author questions how far health communication can and should go in changing people's values. The author broadens the current analysis of interventions and presents conceptual frameworks that help identify values and justifications that are embedded in health communication goals, strategies, and evaluation criteria. This critical approach helps explain how and why choices are made in design and implementation, and provides constructs and frameworks to examine them. It also widens the criteria for program evaluation and policymaking, and provides practitioners, planners, policy-makers, researchers, and students with practice-oriented questions.
Communicating Risks and Benefits
Effective risk communication is essential to the well-being of any organization and those people who depend on it. Ineffective communication can cost lives, money and reputations. Communicating Risks and Benefits: An Evidence-Based User’s Guide provides the scientific foundations for effective communications. The book authoritatively summarizes the relevant research, draws out its implications for communication design, and provides practical ways to evaluate and improve communications for any decision involving risks and benefits. Topics include the communication of quantitative information and warnings, the roles of emotion and the news media, the effects of age and literacy, and tests of how well communications meet the organization’s goals. The guide will help users in any organization, with any budget, to make the science of their communications as sound as the science that they are communicating.
