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Consumer Behavior Gen Z
  • Language: id
  • Pages: 407

Consumer Behavior Gen Z

Buku ini akan mengajak anda untuk menelusuri dimensi psikologis, sosial, dan teknologis yang membentuk perilaku konsumen Generasi Z. Dimulai dari pengenalan dasar tentang perilaku konsumen oleh para pakar serta aplikasi perilaku konsumen oleh Gen Z pada produk fashion, perilaku perpindahan belanja dan keraguan terhadap loyalitas, menuju industri halal 4.0 dengan berbagai teori yang melekat. Persepsi konsumen dan pengambilan Keputusan pembelian oleh konsumen hingga obsesi terhadap pengalaman digital menjadi aspek kajian implementatif dari teori-teori perilaku konsumen. Tidak lupa aspek budaya dan komunikasinya, reference group dan word of mouth (WOM), factor keluarga dan lingkungan sosial yang telah membentuk perilaku melengkapi kajian buku ini.

Three Phase Partitioning
  • Language: en
  • Pages: 346

Three Phase Partitioning

  • Type: Book
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  • Published: 2021-08-11
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  • Publisher: Elsevier

Three Phase Partitioning: Applications in Separation and Purification of Biological Molecules and Natural Products presents applications in diverse areas of both chemical technology and biotechnology. This book serves as a single resource for learning about both the economical, facile and scalable processes, along with their potential for applications in the separation and purification of materials and compounds across the entire spectra of chemical and biological nature. The book begins by explaining the origins and fundamentals of TPP and continues with chapters on related applications, ranging from the purification of parasite recombinant proteases to oil extraction from oilseeds and oleaginous microbes, and more. Written by researchers who have been pioneers in developing and utilizing three phase partitioning Focuses on applications, with chapters detailing relevance to a wide variety of areas and numerous practical examples Designed to give laboratory workers the information needed to undertake the challenge of designing successful three-phase partitioning protocols