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Marketing
Marketing 5e is prescribed in departments of Management, Marketing or Business Management at universities and universities of technology. It is an introductory level subject which is predominantly taught at first year level. Most universities teach Marketing over a semester. Marketing 5th Edition covers issues like pricing, product labelling and sponsorship and includes a wealth of examples to guide students through current topics such green marketing and marketing communication. This new edition is written in a more accessible way to assist students to grasp new concepts
Africa Insight
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Matieland is rugbyland, 1980-2006
Hierdie luukse publikasie is die inisiatief van die Danie Craven Beursfonds. Die doelwit was om die geskiedenis van die Stellenbosch Rugbyvoetbalklub vir die nageslag op rekord te plaas. Die tydperk wat deur dié boek gedek word, is ook die laaste era waarin dr Craven gedien het. Sy onuitwisbare bydrae tot nie alleen Matierugby nie, maar ook rugby in sy geheel, is kenmerkend van hierdie tydperk.
Pretoria
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Business Research
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The Great Facilitator
This commemorative volume honors the contributions of Prof. Joseph F. Hair, Jr., who through his writings, leadership and mentoring has had a profound influence on marketing and other fields of business research. He is widely known for sidestepping mathematically complex ways of teaching statistical approaches with an eye toward making the tools accessible to the average behavioral researcher. Joe is also a bona fide researcher whose work has had a massive impact on marketing and business research in general. The book provides revealing insights on his works and acknowledges his role as an outstanding teacher and mentor who has shaped generations of researchers.
The Service-Dominant Logic of Marketing
Expanding on the editors' award-winning article "Evolving to a New Dominant Logic for Marketing," this book presents a challenging new paradigm for the marketing discipline. This new paradigm is service-oriented, customer-oriented, relationship-focused, and knowledge-based, and places marketing, once viewed as a support function, central to overall business strategy. Service-dominant logic defines service as the application of competencies for the benefit of another entity and sees mutual service provision, rather than the exchange of goods, as the proper subject of marketing. It moves the orientation of marketing from a "market to" philosophy where customers are promoted to, targeted, and captured, to a "market with" philosophy where the customer and supply chain partners are collaborators in the entire marketing process. The editors elaborate on this model through an historical analysis, clarification, and extension of service-dominant logic, and distinguished marketing thinkers then provide further insight and commentary. The result is a more comprehensive and inclusive marketing theory that will challenge both current thinking and marketing practice.
Debates
Vols. 1- cover debates of the House of the 1st- Parliament of the Republic of South Africa.
Who's who of Namibia
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