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Word of Mouth Marketing
"With straightforward advice and humor, marketing expert Andy Sernovitz will show you how the world's most respected and profitable companies get their best customers for free through the power of word of mouth.
Performance of Manufacturing Firms in Africa
This book presents empirical analyses of manufacturing firm performance in Africa based on the World Bank Enterprise Survey and on a one-time quantitative survey conducted for the World Bank by the Center for the Study of African Economies of Oxford University.
Global Media
Describes in detail the most recent rapid growth and cross border activities and linkages of an industry of large global media conglomerates.
The Political Economy of Communication
This definitive, critical overview of the discipline explains in detail the analytical tools that political economy can apply to today's increasingly global and technological information society. Vincent Mosco defines political economy by its focus on the relationship between the production, distribution and consumption of communication in historical and cultural context.
Permesta
With the conclusion of Indonesia's long and arduous struggle for independence most of its people believed there would be a rapid improvement of social and economic conditions. During the early years of independence some progress was made in this direction, most prominently in education, and for the time being at least Indonesian society did become somewhat more egalitarian than in the colonial period. But the degree of improvement fell far short of expectations, and disillusionment and frustration led increasingly to an understandable tendency to blame the central government in Jakarta for the inadequate measures taken to meet the expectations that had been aroused during the revolution. For...
Mass Media and Society
This classic textbook, written by distinguished academics from around the world, has now reached its third edition. It provides an invaluable guided tour through key areas: theories of media and society; studies of media organization; and studies of media, culture, and ideology. Critical overviews are combined with original case studies. To keep pace with the rapidly change field, the majority of essays in this third edition are new. These include overviews of media and society from the perspectives of class, gender, and ethnicity that plug media studies into new developments in the social sciences. This new edition also includes essays focusing on changes in the media: the emergence of the Internet, the fragmentation of political communications, and the rise of globalization.
Pumpkin Walk
Halloween easy reading picture book about walking and seeing pumpkins.
