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The Psychology of Advertising
Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donating to charitable causes, voting for political candidates, and changing our health-related lifestyles for better or worse. The impact of advertising is often subtle and implicit, but sometimes blatant and impossible to overlook. This revised and fully updated new edition of The Psychology of Advertising offers a comprehensive and state-of-the-art overview of the psychological findings on the impact of advertising, and discusses the research in the context of recent developments in the fields of social and consumer psychology. Key questions covered in the volume in...
Cognitive Psychology
This is a thorough revision and updating of the extremely successful third edition. As in previous editions, the following three perspectives are considered in depth: experimental cognitive psychology; cognitive science, with its focus on cognitive modelling; and cognitive neuropsychology with its focus on cognition following brain damage. In addition, and new to this edition, is detailed discussion of the cognitive neuroscience perspective, which uses advanced brain-scanning techniques to clarify the functioning of the human brain. There is detailed coverage of the dynamic impact of these four perspectives on the main areas of cognitive psychology, including perception, attention, memory, k...
A History of Modern Experimental Psychology
The evolution of cognitive psychology, traced from the beginnings of a rigorous experimental psychology at the end of the nineteenth century to the "cognitive revolution" at the end of the twentieth, and the social and cultural contexts of its theoretical developments. Modern psychology began with the adoption of experimental methods at the end of the nineteenth century: Wilhelm Wundt established the first formal laboratory in 1879; universities created independent chairs in psychology shortly thereafter; and William James published the landmark work Principles of Psychology in 1890. In A History of Modern Experimental Psychology, George Mandler traces the evolution of modern experimental an...
Fundamentals of Psychology
Aimed at those new to the subject, Fundamentals of Psychology is a clear and reader-friendly textbook that will help students explore and understand the essentials of psychology. This text offers a balanced and accurate representation of the discipline through a highly accessible synoptic approach, which seamlessly brings together all the various related topics. Fundamentals of Psychology combines an authoritative tone, a huge range of psychological material and an informal, analogy-rich style. The text expertly blends admirably up-to-date empirical research and real-life examples and applications, and is both readable and factually dense. The book introduces all the main approaches to psych...
Psychology
In this book Michael Eysenck, one of the UK's most eminent and leading psychologists, provides a unique approach to Introductory Psychology.
Theories of Human Development
Key human development theories that continue to guide research and practice are examined in this engaging text. Ten key theories are grouped into three families - those that emphasize biological systems, environmental factors, and those that reflect an interaction between the two. This organization enhances students’ ability to evaluate, compare, and contrast theories both within and across families. Each family is introduced with an overview of their unique perspectives and the rationale for grouping them together. Discussion of each theory includes the cultural/historical context during the theory’s development, its key concepts and ideas, extensions of the theory in contemporary work,...
Psychology: a Crash Course
The way humans think and behave is endlessly fascinating and often surprising. Professional psychologists spend their working lives analyzing individuals' mental processes and responses. Their subject is a science, but their practice and approach are governed by ethics and morality. We may all consider ourselves to be incidental psychologists in our daily interactions, confident of our ability to judge character, read body language, or to get to know someone, only to find ourselves confounded by seemingly unpredictable actions. Why do entirely good people sometimes do bad things? Is personality inherited or learned? Is there really such a thing as "being normal"? Psychology: A Crash Course looks at how these and many other questions have exercised the minds of those leading the way in psychology for more than 100 years. It's a story of bold thinking, ingenious experiments, and sometimes startling conclusions that will make you stop and think.
The Psychology of Language
This thorough revision and update of the popular second edition contains everything the student needs to know about the psychology of language: how we understand, produce, and store language.
Psychology
This text provides a detailed account of psychology. Most topics are dealt with in terms of theory, evidence, and evaluation. The book features key research studies, case studies, research activities, and personal reflections.
