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Digital Business Transformation
Fuel your business' transition into the digital age with this insightful and comprehensive resource Digital Business Transformation: How Established Companies Sustain Competitive Advantage offers readers a framework for digital business transformation. Written by Nigel Vaz, the acclaimed CEO of Publicis Sapient, a global digital business transformation company, Digital Business Transformation delivers practical advice and approachable strategies to help businesses realize their digital potential. Digital Business Transformation provides readers with examples of the challenges faced by global organizations and the strategies they used to overcome them. The book also includes discussions of: H...
Mastering eBook Distribution
"Mastering eBook Distribution" is an indispensable guide for authors and publishers looking to navigate the complex world of digital publishing. This comprehensive book delves into the various eBook self-publishing companies and platforms available, providing valuable insights and strategies to help you make informed decisions and maximize your book's reach. In today's rapidly evolving publishing landscape, eBook distribution has become a crucial aspect of success for authors and publishers alike. With the rise of digital reading devices and online bookstores, the ability to effectively distribute your eBook across multiple platforms can significantly impact your visibility, readership, and ...
Self-Publishing In Overseas POD Markets
Often, Amazon comes to mind as a way of self-publishing e-books or paper books overseas. However, when I used international platforms such as Amazon KDP, tens of thousands of copies were posted a day. Likewise, Google Books and Apple Books were the same unless paid marketing was conducted. So I looked into various overseas self-publishing platforms. I started going into the semi-international platforms such as Kobo, Everand, Tolino, Barents & Novele, Overdrive, and SmashWords. And after visiting the Eurozone, South America, India, and Asia, where retailers are connected, I learned how to distribute them overseas. Overseas people use Google, an international search engine, but they do not use...
Mastering eBook Distribution
"Mastering eBook Distribution" is an indispensable guide for authors and publishers looking to navigate the complex world of digital publishing. This comprehensive book delves into the various eBook self-publishing companies and platforms available, providing valuable insights and strategies to help you make informed decisions and maximize your book's reach. In today's rapidly evolving publishing landscape, eBook distribution has become a crucial aspect of success for authors and publishers alike. With the rise of digital reading devices and online bookstores, the ability to effectively distribute your eBook across multiple platforms can significantly impact your visibility, readership, and ...
How to Self-publish and Market a Children's Book
A practical guide to self-publishing and marketing children's books including how to set up face-to-face events and promote your children's book online.
A History of Advertising
Strategic story: The making of modern advertising The history of western advertising dates back to at least the 1630s, when Frenchman Theophraste Renaudot placed the first advertising notes in La Gazette de France, but the term "advertising agency" first appeared in 1842, when Volney B. Palmer opened for business in Philadelphia. Widely accepted as the birth of modern advertising, Palmer's venture marks the birth of a creative industry that has radically transformed our culture and language. Divided into sections by decades, this freshly updated edition explores the legendary campaigns and brands of advertising's modern history. With specific anecdotes and comments on the importance of every campaign, it curates advertising gold right through to the last decade. Check out the picture of the camel behind the legendary Camel pack, the first Coca Cola ad, and the masterworks by Picasso and Magritte that inspired advertising imagery.
4d Leadership
"[Hisham's] pragmatic wisdom will take you from where you are now to a higher level of excellence, which could have you experiencing greater fulfillment in all areas of your life. A must-read!"NPeggy McColl, "New York Times-"bestselling author of "Your Destiny Switch."
I'll Have What She's Having
How we learn from those around us: an essential guide to understanding how people behave. Humans are, first and foremost, social creatures. And this, according to the authors of I'll Have What She's Having, shapes—and explains—most of our choices. We're not just blindly driven by hard-wired instincts to hunt or gather or reproduce; our decisions are based on more than “nudges” exploiting individual cognitive quirks. I'll Have What She's Having shows us how we use the brains of others to think for us and as storage space for knowledge about the world. The story zooms out from the individual to small groups to the complexities of populations. It describes, among other things, how buzzw...
The Persona Protocol
The standalone thriller from bestselling author, Andy McDermott. For fans of Tom Clancy and Matthew Reilly. Adam Gray is the ultimate spy. As the lead agent of the US government's top-secret Persona project, he is its most valuable weapon in the War on Terror. Experimental technology enables him to take on the personality - and memories - of anyone; be it a Russian arms dealer, a high-stakes gambler or a nuclear scientist. Whatever secrets they know, he knows. But the most dangerous secrets of all... are his own. When Adam hunts a terrorist plotting to murder millions, he begins to realise that, although he can delve into the minds of others, his own memories are a mystery. Hidden in his past is the key to a deadly conspiracy - and its masterminds will stop at nothing to conceal their crimes...
You Lead
WINNER: Business Book Awards 2022 - Leadership Your biggest asset in leadership is you. How can you expect people to trust and believe in you, if you aren't truthful and don't embrace your whole self at work? There is a need for a new kind of leadership; one that bleeds personality and rings true to employees and customers alike who crave authenticity. You Lead argues that business leaders deliver superior results, communities of engagement both inside and outside of the company and true values-driven success when they are themselves and come across as genuine. Bestselling author, Minter Dial, shows readers how embracing your whole self at work encourages people to also be themselves, seek t...
