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Marketing: Theory, Practice and Perspectives
Imagine a small coffee shop in a quaint neighborhood, which, through the power of effective marketing, transforms into a global phenomenon. Picture a startup with a revolutionary idea, using just the right blend of marketing strategies to become a household name. These stories, and countless others, form the tapestry of marketing's rich and varied history, a tapestry this book aims to explore and elucidate. At the heart of our journey is the quest to understand the essence of marketing. We begin in the past, delving into the foundational theories crafted by pioneers of the trade. These theories, like the story of David Ogilvy who revolutionized advertising with his focus on direct, customer-...
Marketing Management
In a world where the pace of business is unrelenting and competition is fierce, "Marketing Management" stands out as a guiding light for those determined to master the marketing domain. Authored by the distinguished Dr. Qaisar Abbas Fatimi, this book breaks free from the constraints of traditional textbooks to offer a powerful blueprint for marketing success. "Marketing Management" invites you on a deep dive into the art and science of marketing, delivering an unmatched understanding of consumer behavior, market segmentation, and brand positioning, all through Dr. Fatimi's seasoned lens. It goes beyond the basics, enriching readers with cutting-edge insights on using digital technologies to supercharge marketing efforts—from mastering social media to harnessing data analytics. Moreover, Dr. QAF ventures into the ethical and sustainable aspects of modern marketing, promoting strategies that benefit society and the planet. This book is more than a learning resource; it's a journey towards discovery, growth, and excellence in marketing, curated for students, educators, and professionals alike. Under Dr. Fatimi's mentorship, you're set to excel in the dynamic marketing landscape.
Human Capital, Innovation and Disruptive Digital Technology
Human capital appears to be at the core of business strategies helping firms to recover from the catastrophic effects of COVID19 and bounce back effectively. The book in hand provides a diverse view of the human capital, its multifaceted role and application in an organization. The book also offers a comprehensive analysis on the role of human capital in industry 4.0, firm internationalization, and organizational ambidexterity and outlines strategies for the firm to improve its human capital readiness, keeping in view the contemporary business dynamics. A very simple and focused approach has been adopted through the book to make it readable for the people from the diverse fields. The book al...
Electromagnetic Fields and Waves in Fractional Dimensional Space
This book presents the concept of fractional dimensional space applied to the use of electromagnetic fields and waves. It provides demonstrates the advantages in studying the behavior of electromagnetic fields and waves in fractal media. The book presents novel fractional space generalization of the differential electromagnetic equations is provided as well as a new form of vector differential operators is formulated in fractional space. Using these modified vector differential operators, the classical Maxwell's electromagnetic equations are worked out. The Laplace's, Poisson's and Helmholtz's equations in fractional space are derived by using modified vector differential operators.
Tick Tick Dollar
‘In my bestselling book Triggers’, I raised this important question. Why don't we become the person we really want to be? In his book, ‘Tick Tick Dollar’, Qaier gives us the answer to this question and shares his proven philosophy to make that life a reality’. Marshall Goldsmith - World’s #1 Leadership Coach. #1 New York Times Bestselling Author of TRIGGERS’ Tick Tick Dollar philosophy is not my invention. It is my discovery. I discovered this philosophy when I was at the lowest point in my own life. My 24 years struggle to turn my life around brought me to a point where I was homeless, jobless, visionless, hopeless, resourceless, loveless, and almost lifeless. My annual income...
Historicizing Myths in Contemporary India
This book examines cinematic practices in Bollywood as narratives that assist in shaping the imagination of the age, especially in contemporary India. It examines historical films released in India since the new millennium and analyses cinema as a reflection of the changing socio-political and economic conditions at any given period. The chapters in Historicizing Myths in Contemporary India: Cinematic Representations and Nationalist Agendas in Hindi Cinemas also illuminate different perspectives on how cinematic historical representations follow political patterns and market compulsions, giving precedence to a certain past over the other, creating a narrative suited for the dominant narrative of the present. From Mughal-e-Azam to Padmaavat, and Bajirao Mastani to Raazi, the chapters show how creating history out of myths validate hegemonic identities in a rapidly evolving Indian society. The volume will be of interest to scholars of film and media studies, literature and culture studies, and South Asian studies.
SAARC
The integrated union of countries vitalizes the political, militant, socio-cultural position of member states. The hegemony of western economic and militant power, which is generated by controlled knowledge system of west, seems to encroach the world. With changing scenario, the previously overlooked regions and nations are gaining power with increasing socio-cultural, political, and economic advancements. SAARC (South Asian Association for Regional Cooperation) is a quintessential geopolitical and economic union of South Asian countries which is, increasingly, gaining the attention of the developed countries. It is interesting to study the cultural integration or diversity generating ideology, identity, and nationalism among South Asian nations with reference to major literary authors from each SAARC member state. The book offers an overview of SAARC literature in English discoursing analysis of select literary texts from India, Pakistan, Nepal and Afghanistan.
Image Analysis and Recognition
The two-volume set LNCS 7324/7325 constitutes the refereed proceedings of the 9th International Conference on Image and Recognition, ICIAR 2012, held in Aveiro, Portugal, in June 2012. The 107 revised full papers presented were carefully reviewed and selected from 207 submissions. The papers are organized in topical sections on clustering and classification; image processing; image analysis; motion analysis and tracking; shape representation; 3D imaging; applications; biometrics and face recognition; human activity recognition; biomedical image analysis; retinal image analysis; and call detection and modeling.
Next-Gen Technologies in Computational Intelligence
The Proceeding includes the research contribution from the International Conference on Next-Gen Technologies in Computational Intelligence (NGTCA 2023) held on March 24th 2023 at Vels Institute of Science, Technology and Advanced Studies. NGCTA 2023 is the flagship conference of the Computer Society of India (Region 7). Computer Society of India (CSI) is the largest association of IT professionals in India. CSI is a non-profit organization established in 1965 and its members are committed to the advancement of theory and practice of Computer Engineering and Technology Systems. The Mission of CSI is to facilitate research, knowledge sharing, learning, and career enhancement for all categories...
