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Strategic Advertising Management
With strong foundations in theory and featuring a wide range of current and international examples, Strategic Advertising Management presents an overview of how advertising works and what is required from a manager's perspective, in the development of an effective communication plan.
Fundamental And Applied Aspects Of Modern Physics, Proceedings Of The Intl Conf On Fundamental And Applied Aspects Of Modern Physics
This volume is a compilation of significant papers by leading scientists exploring exciting frontiers of physics. It presents the latest results in well-defined fields as well as fields represented by the interfaces between mainstream sciences.G 't Hooft is the 1999 Nobel Laureate in Physics and A Richter is the Stern-Gerlach prize recipient of 2000.
Metallurgical Slags
This book is a definitive reference on the environmental geochemistry and resource potential of metallurgical slags
Carbohydrate Chemistry
With the increase in volume, velocity and variety of information, researchers can find it difficult to keep up to date with the literature in the field. As the synthesis of novel carbohydrates and carbohydrate mimetics continues to be a major challenge for organic chemists, not least because of the increasingly interdisciplinary nature of carbohydrate science, Carbohydrate Chemistry Volume 41 will prove invaluable. Covering both chemical and biological science, this series collates modern carbohydrate research from theory to application and will be of great benefit to any researcher who wishes to learn about the latest developments in the carbohydrate field.
Stink Bugs of Economic Importance in America North of Mexico
Many scientists have reported an extensive amount of information on the biology, life history, and damage potential of stink bugs. However, this information is scattered among numerous journals, periodicals, and other publications. Stink Bugs of Economic Importance in America North of Mexico brings together applied and nonapplied literature on the biology, life history, and damage potential of stink bugs in one complete and concise format. Written by two top-notch researchers, the book includes section by section discussions of various economic stink bug species, damage to individual crops and separate tables of host plants organized by common name, scientific name, and family name. With numerous unique line drawings and over 700 references to stink bug publications, it includes keys for identification of stink bug species and strategies for the control of destructive species.
Building Models for Marketing Decisions
This book is about marketing models and the process of model building. Our primary focus is on models that can be used by managers to support marketing decisions. It has long been known that simple models usually outperform judgments in predicting outcomes in a wide variety of contexts. For example, models of judgments tend to provide better forecasts of the outcomes than the judgments themselves (because the model eliminates the noise in judgments). And since judgments never fully reflect the complexities of the many forces that influence outcomes, it is easy to see why models of actual outcomes should be very attractive to (marketing) decision makers. Thus, appropriately constructed models...
