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Penting untuk memahami bahwa Ekonomi Syariah bukan hanya tentang larangan riba atau transaksi bebas bunga, tetapi juga mengenai distribusi kekayaan yang adil, perlindungan hak-hak individu, dan tanggung jawab sosial. Melalui pengenalan ini, pembaca diharapkan dapat melihat kontribusi Ekonomi Syariah dalam menciptakan ekosistem ekonomi yang lebih berkelanjutan dan inklusif. Dalam keperluan itulah, buku Pengenalam Ekonomi Syariah ini sengaja penulis hadirkan untuk pembaca. Tujuan buku ini adalah sebagai panduan bagi setiap orang yang ingin mempelajari dan memperdalam ilmu pengetahuan.
Manajemen pemasaran adalah salah satu aspek yang kritis dalam menjalankan suatu bisnis. Dalam menghadapi persaingan yang semakin ketat di era globalisasi ini, perusahaan harus memiliki strategi pemasaran yang efektif untuk memenangkan hati konsumen dan memastikan keberlanjutan bisnisnya. Model bisnis manajemen pemasaran menjadi fondasi utama dalam merancang, mengimplementasikan, dan mengukur keberhasilan strategi pemasaran suatu perusahaan.
Ekonomi mikro adalah cabang ilmu ekonomi yang mempelajari perilaku individu dan entitas ekonomi kecil dalam mengalokasikan sumber daya yang terbatas. Dalam perkembangannya, ekonomi mikro telah melampaui konsep-konsep dasar seperti penawaran, permintaan, dan harga, untuk mengeksplorasi fenomena yang lebih kompleks dan dinamis. Ekonomi mikro lanjutan mendorong pemahaman yang lebih dalam tentang interaksi antara pelaku ekonomi, struktur pasar, peran informasi, serta implikasi kebijakan yang mungkin timbul. Analisis ekonomi mikro lanjutan memberikan wawasan yang penting bagi pengambil keputusan, baik dalam sektor publik maupun swasta.
We are delighted to introduce The Proceedings of the International Conference on Environmental Science and Sustainable Development in 2019. This conference has taken place with the theme “The Strengthening of Sustainable Development Goals (SDGs) in Southeast Asia”. Environmental problems are dynamics and complex that needs the analytical and decision making instruments which can accommodate these characteristics. Environmental science is an interdisciplinary science that delivered to understand complex and dynamic interactions in environmental systems. Studies in Environmental Sciences involves various fields of science which enable the formulation of efforts to solve environmental probl...
This book gathers the proceedings of the 7th International Conference, with the theme “Culture and Tourism in a Smart, Globalized and Sustainable World,” held on Hydra Island, Greece, on June 17–19, 2020, published with the support of the International Association of Cultural and Digital Tourism. Highlighting the contributions made by numerous writers to the advancement of tourism research, this book presents a critical academic discourse on sustainable practices in the smart tourism context, improving readers’ understanding of, and stimulating future debates in, this critical area. In addition to the knowledge economy and the concept of smart destinations, the book addresses new modes of tourism management and development, as well as emerging technologies, including location-based services, the Internet of things, smart cities, mobile services, gamification, digital collections and the virtual visitor, social media, social networking, and augmented reality.
Social entrepreneurship is one of the most controversial actualities of the modern economy. On the one hand, social entrepreneurship makes up for "market failures" and prevents the deficit of socially essential goods and services in the marketplace, acting as their supplier. On the other hand, the survival of social entrepreneurship in an aggressive market environment is a challenging task, the fulfilment of which may distort the original essence of social entrepreneurship. Comprising a collection of research presented at the International Scientific Conference Advanced Issues on Social Entrepreneurship, this contributed volume offers a global economic analysis of social entrepreneurship. Wh...
An eye-opening discussion of the future of marketing, from four of the leading minds in the field In Entrepreneurial Marketing: Beyond Professional Marketing, a renowned team of marketing leaders, including the “Father of Modern Marketing,” Professor Philip Kotler, delivers a groundbreaking and incisive redefinition of entrepreneurial marketing. In the book, some of the marketing sector’s brightest minds explore the increasingly essential initiative to build new capabilities beyond the mainstream marketing approach that also consider the effect of digital connectivity on consumers and companies everywhere. This book also discusses what marketers need to do to break the stagnation of no...
Investment and portfolio strategies are some of the most exciting topics in finance. This book presents the most up-to-date topics and techniques in finance to facilitate the investment process for researchers and investors in selecting appropriate investment strategies with the emergence of new issues and concepts in financial areas. This book contains nine chapters divided into three sections: The first section, “Investment and Portfolio Strategies,” discusses different investment strategies in portfolio selection. The second section, “Behavioral Finance and Investment Decisions,” examines the application of behavioral finance in investment decisions. The last section, “Emerging New Trends in Finance,” includes some new and interesting finance topics that can depict our vision for the future arena of finance.
The two components of the advertising industry - the creative sector that develops and produces messages, and the communications sector that transmits messages via various media - have each been greatly affected by advances in creative design and communications technologies. As the media composition of advertising has changed in the last century for both local and national advertising - from newspapers, outdoor and radio advertising to network and cable television, and most recently to internet and digital media - so too has been transformed the very concept of advertising, its functionality and its measurement.We compare four sources of annual nominal U.S. aggregate advertising expenditure ...