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International Marketing
"International Marketing is a comprehensive textbook specially designed to meet the requirements of MBA students specializing in marketing. It explores the key concepts of international marketing through numerous managerial examples, caselets, and detailed case studies."--BOOK JACKET.
International Business
International Business is a comprehensive textbook with a global orientation, specially designed to meet the requirements of MBA students. It brings out the key concepts of International Business in a very simple and lucid manner with numerous practical managerial examples, vignettes, diagrams, flow-diagrams and illustrations so as to facilitate and reinforce learning. Beginning with an overview of globalization and international business, the book discusses in detail various theories of international trade, international trade patterns and balance of payments, institutional framework, World Trade Organisation, and international economic integration. It goes on to discuss international cultu...
Seek
If I don’t crack this job, how will I repay my education loan? If I join an it company, will I be able to shift to banking after two years? These questions seem very familiar don’t they? Every student has similar concerns about what career path they should tread. Seek provides insights into the various fields and industries—consulting, IT, media, oil and gas—by delving into stories of successful IIM Bangalore alumni like Arun Balakrishnan, Malavika Harita, and Apurva Purohit who have made a dent in their respective professions and fields. Rakesh Godhwani offers smart, practical advice on following your passion and finding your dream job.
Modern Hindi Short Stories
This title is part of UC Press's Voices Revived program, which commemorates University of California Press’s mission to seek out and cultivate the brightest minds and give them voice, reach, and impact. Drawing on a backlist dating to 1893, Voices Revived makes high-quality, peer-reviewed scholarship accessible once again using print-on-demand technology. This title was originally published in 1972.
A Death in Delhi
This title is part of UC Press's Voices Revived program, which commemorates University of California Press’s mission to seek out and cultivate the brightest minds and give them voice, reach, and impact. Drawing on a backlist dating to 1893, Voices Revived makes high-quality, peer-reviewed scholarship accessible once again using print-on-demand technology. This title was originally published in 1972.
Doing Business in Asia
A focused look into the business and management practices across Asia, from an author team located across three Asian-Pacific countries and experience of leading organisations spanning over more than two decades.
Creating Value
To leverage the power of brand meaning or semiotics, management needs a research approach that taps into consumers' experiences, cultural perspectives, and emotional intelligence. This book presents such an approach by decoding the cultural myths, social networks and deep experiences consumers associate with marketing signs, spaces and rituals.
India Transformed
In this commemorative volume, India's top business leaders and economic luminaries come together to provide a balanced picture of the consequences of the country’s economic reforms, which were initiated in 1991. What were the reforms? What were they intended for? How have they affected the overall functioning of the economy? With contributions from Mukesh Ambani, Narayana Murthy, Sunil Mittal, Kiran Mazumdar-Shaw, Shivshankar Menon, Montek Singh Ahluwalia, T.N. Ninan, Sanjaya Baru, Naushad Forbes, Omkar Goswami and R. Gopalakrishnan, India Transformed delves deep into the life of an economically liberalized India through the eyes of the people who helped transform it.
Karan Ghelo
In the grip of lust, Raja Karan Vaghela abducts the beautiful Roopsundari, his prime minister Madhav’s wife. Fuelled by a desire for revenge, Madhav escapes to Delhi and persuades Sultan Alauddin Khilji to invade Gujarat and destroy Patan fort. This unleashes a dramatic chain of events that forever ends Rajput rule in Gujarat, heralding the dawn of a new age. Rich in psychological insight and imbued with a poetic vision, Karan Ghelo tells the spellbinding tale of a man who tragically failed his land and its people.
International Marketing
The third edition of International Marketing provides a complete introduction to international marketing in the twenty-first century. With up-to-date coverage of all core topics, an accessible writing style and distinct emphasis on culture, this new edition facilitates a deeper understanding of the subject. One of the only books to take a truly international approach, it's an ideal text for students studying international marketing.
