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Reputation Capital
• ... release reputation bearers from the burden of being constantly mo- tored and reduce the likelihood of government or public supervision and control. • ... strengthen client trust, ease the recruitment and retention of capable employees and improve access to capital markets or attract investors. • ... legitimate positions of power and build up reserves of trust which - lowed companies and politicians – but also researchers and journalists – to put their issues on the public agenda, present them credibly and mould them in their own interests. But a fear of loss is not the only reason for the steadily increasing - portance of reputation in corporate management today (or more espe...
Electron Transfer
an integrated approach to electron transfer phenomena This two-part stand-alone volume in the prestigious Advances in Chemical Physics series provides the most comprehensive overview of electron transfer science today. It draws on cutting-edge research from diverse areas of chemistry, physics, and biology-covering the most recent developments in the field, and pointing to important future trends. This second volume offers the following sections: * Solvent control, including ultrafast solvation dynamics and related topics * Ultrafast electron transfer and coherence effects * Molecular electronics * Electron transfer and exciplex chemistry * Biomolecules-from electron transfer tubes to kinetic...
Biophotonics, Part A
The critically acclaimed laboratory standard for more than forty years, Methods in Enzymology is one of the most highly respected publications in the field of biochemistry. Since 1955, each volume has been eagerly awaited, frequently consulted, and praised by researchers and reviewers alike. Now with more than 300 volumes (all of them still in print), the series contains much material still relevant todaytruly an essential publication for researchers in all fields of life sciences.* Discusses optical instrumentation for imaging, screening and diagnosis in molecules, tissues, and cells* Covers the development and application of optical probes and techniques for imaging and drug screening* Investigates the structure and dynamics of biomolecular systems, screening and drug discovery, and the diagnosis and treatment of disease
Solving the Brain Puzzle
Receiving a diagnosis of multiple sclerosis (MS), Alzheimer’s disease, Parkinson’s disease, or some other brain-related illness is devastating. It feels like life, as you know it, is over, and you are powerless to do anything about it. Your future may seem like nothing but a long black tunnel of decreasing cognitive function, declining mobility, depression, and premature death. Even your physician may share this gloomy view. The good news is, you have more control over your brain health than you think! With the exception of cancer, many brain illnesses can be reversed through a combination of diet, exercise, supplements, proper sleep, avoiding and removing toxins from the body, and takin...
Amyloid, Prions, and Other Protein Aggregates, Part C
The ability of polypeptides to form alternatively folded, polymeric structures such as amyloids and related aggregates is being increasingly recognized as a major new frontier in protein research. This new volume of Methods in Enzymology along with Part B (volume 412) on Amyloid, Prions and other Protein Aggregates continue in the tradition of the first volume (309) in containing detailed protocols and methodological insights, provided by leaders in the field, into the latest methods for investigating the structures, mechanisms of formation, and biological activities of this important class of protein assemblies. - Presents detailed protocols - Includes troubleshooting tips - Provides coverage on structural biology, computational methods, and biology
Ubiquität, Interaktivität, Konvergenz und die Medienbranche
Die vollständige Digitalisierung von Produkten und Prozesse stellt die Medienbranche zu Beginn des 21. Jahrhunderts vor große und zum Teil noch unbewältigte Herausforderungen. Insbesondere bei Inhalte-Intermediären wie Fernsehsendern, Verlagen und Online-Aggregatoren führt dies zu wesentlichen Veränderungen. Deren Analyse war das Ziel des interdisziplinären Forschungsprojektes intermedia an der Ludwig-Maximilians-Universität München. intermedia wurde vom Bundesministerium für Bildung und Forschung im Rahmen des Schwerpunktprogramms Internetökonomie gefördert. In zehn Teilprojekten wurden Ubiquität und Personalisierung, Interaktvität sowie Konvergenz und andere technische Entwic...
Organisationskommunikation und Public Relations
Der Band diskutiert das Verhältnis von Konzeptionen der Organisationskommunikation und Public Relations. Public Relations wird in der Regel als spezifische Form oder Funktion der Kommunikation einer Organisation verstanden. Dennoch lassen sich PR-Praxis und selbst PR-Forschung betreiben, ohne dass ein expliziter Bezug auf Theorien und Konzepte der Organisation genommen werden müsste. Der Sammelband schließt diese Lücke, indem die Entwicklungslinien von PR-Theorien und Organisationskommunikation offengelegt, neue Ansätze zur Kombination beider Richtungen präsentiert und Untersuchungsfelder sowie empirische Zugänge zur internen Kommunikation von Organisationen vorgestellt werden.
Strategisches Management von Mergers & Acquisitions
Wissenschaftler, die Managementwissen und M&A-Know-how verbinden, sowie ausgewählte Praktiker aus Industrie und Beratung stellen in ihren hochaktuellen Beiträgen die Bedeutung der klassischen Managementfunktionen dar. Dabei wird insbesondere auch ein transaktions-/projektübergreifender Blickwinkel eingenommen.
