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State of the Art in Partial Least Squares Structural Equation Modeling (PLS-SEM)
This edited volume brings together some of the best papers from the 2022 Conference on Partial Least Squares Structural Equation Modeling (PLS-SEM), held at the Babeș-Bolyai University, Cluj, Romania. The volume seeks to expand the current research on PLS-SEM and promote the method’s application in the scientific community. It gathers research from scholars in many different fields who work on the advancement of PLS-SEM and who apply the method to explain and predict behavioral phenomena. Researchers today can draw on a wide array of different PLS-SEM-based algorithms, complementary methods, and model evaluation metrics. Tying in with these developments, the first part of this book documents methodological advances of PLS-SEM, which extend the researchers’ current toolbox of methods. The following parts demonstrate state-of-the-art applications of PLS-SEM in various fields such as consumer behavior, hospitality, human resource management, entrepreneurship, and organizational behavior. Special emphasis is placed on studies that apply complementary methods to offer a more nuanced analysis of the research questions.
Construed Heritage
Heritage theory places individual experiences in a precarious position. Representational approaches draw attention to socio-political contexts and ethical considerations but largely render the self silent. Affective approaches, on the other hand, develop meaningful components of the emotive and sensed self, but internalized and unmitigated heritage runs the risk of perpetuating oppressive constructs. In Construed Heritage, Jennifer Goddard views heritage experiences as subjective-objective relationships that may be analyzed through discursive and figurative construal level distances. Goddard further contends that memory consumes and retains those heritage experiences as cognitive objects where they are collected and curated into personal narratives.
How Far Would You Go for Luxury? An Exploratory Study Among Romanian Female Students that Consume Luxury
The main purpose of the paper is to identify actions that Romanian female students consuming luxury have been taken and would be willing to take in order to obtain the desired luxury products, deepening the “compromise” dimension. Although not based on previous studies, as is the only one of its kind in the luxury domain, the study took into account the “sugar daddy” and the “extreme saving” phenomena, mentioned in few books and considered to exist among young female luxury consumers. The research is based on primary data collection, where a questionnaire - the data gathering tool - was applied among female students under 30 years, resulting 273 luxury consumers. The results that...
Drivers of Consumer's Satisfaction with Luxury Fashion Products and Overall Satisfaction's Impact on Repurchase Intention
Due to the lack of widely accepted definitions of luxury products, luxury brands and luxury consumers, the luxury domain is still ambiguous. This aspect is reflected on the reduced number of attempts to investigate more complex concepts like consumer behavior. The paper has two main objectives, namely to determine the main drivers that explain consumers' satisfaction in case of luxury fashion products and then to establish the overall satisfaction's impact on the repurchase intention. Data was gathered using a self administrated questionnaire and the snowball sampling technique among Romanian luxury consumers. Linear regression, used to test the hypothesis, has suggested that consumers' over...
Terapie 1 la 1 cu sinele tau
Cel mai important dialog este cel cu tine însuți Auzim foarte des îndemnuri precum: Ascultă-ți vocea interioară, introspecția e importantă sau Învață să te cunoști, dar, din păcate, nu ni se spune și cum să facem acest lucru cât mai concret. Într-adevăr cel mai important pas al schimbării pe care ți-o dorești este cunoașterea de sine, dar pe cât sună de ușor când o spui, pe atât este de greu să o aplici. Ei bine, Raluca Anton, datorită experienței de peste 15 ani în lucru 1 la 1 cu oamenii, ca psihoterapeut, te ia de mână, și te ghidează pas cu pas ajutându-te să treci de la teorie la practică și, astfel, să începi un proces de terapie chiar din foto...
Segmenting Luxury Market Based on the Type of the Luxury Consumed. Empirical Study on Young Female Luxury Consumers
Due to frequent changes in the luxury sector but mostly to its specificity, the answers to two of the most important questions are still controversial: "who is the luxury consumer?" and "how he/she consumes?" Conducting a study among young female luxury consumers, the main purpose of the paper was to identify the existence of significant differences in luxury products and services consumption. The Two-Step cluster analysis indicated a five cluster solution based on the categories of luxury consumed and the differences were significant as the segments vary from segments of consumers who have only luxury cosmetics/perfumes to segments of consumers who engage in consumption of almost all types of luxury. Unexpected luxury consumers were discovered, with family precarious financial situation that doesn't stop them to desire and consume luxury - they may engage in trading-up or down actions, consume accessible luxury or even take part to the "sugar daddy" phenomenon. The study is unique by approach and brings significant contribution both to luxury literature and for the luxury business domain.
Status Seeking in Luxury Consumer Behavior
As the luxury market is permanently changing, becomes essential for luxury researchers and marketers to better understand how consumers perceive luxury and which are the drivers behind their buying behavior. This study proposed an integrated conceptual framework regarding status seeking or consumption of Romanian luxury consumers, for future measurements which may be used as basis for marketing strategies. Our model indicated the existence of relationships between some individual, product or social related aspects and the social status wanted and perceived by luxury consumers.
Was Luxury Little Researched? An Exploration of Studies and Research Trends in the Area of Marketing of Luxury Goods, Before 2005
First questions that all scientists address when approaching a domain deal with how well studied it is, who were the main researchers and what has been studied. The answers help them establish their personal areas of interest and contribution. In order to help authors concerned with the luxury domain we decided to conduct a secondary marketing research in order to identify the studies and the research trends in the area of marketing of luxury goods, and their degree of approach. Due to space limitation, results were separated in two papers: the present one approaches the evolution in luxury research field before 2005, while a second one describes the evolution after 2005. Unique by its theme, this study is intended to be ambitious by analysing all the luxury materials to which the authors had access. The results confirmed the previous statement of different authors that (before 2005) luxury was little researched comparing to other domains.
Measuring Luxury Value Perception
Looking at previous research concerning luxury dimensions and especially at two of the most representative studies, of Dubois et al. (2001) and Vigneron & Johnson (2004), we have observed that can we make some additions the most complex measurement model of consumer's luxury value perceptions, proposed few years ago by Wiedmann et al. By following, the main purpose of this study is to analyze the existing luxury perception scales and to identify basing on literature review, the most relevant luxury values that can be attached to the previous mention model. In addition, we decided to extend the conceptualization of the antecedent constructs of Wiedmann et al. (2007), as we consider that a correct implementation of the model implies a comprehensive approach of the dimensions. Considering that the luxury domain is changing and with it increases the ambiguity and the confusion, becomes more and more important to understand why consumers buy. The model offers answers to this old question raised by marketing academics in the luxury field, but also can be used by marketing practitioners to set the basis of their marketing strategies.
