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What did advertising campaigns look like 100 years ago? How did early brands capture the imagination of Indian consumers? How deep are the roots of modern consumer behaviour in the country? Lux soaps, Jabakusum hair oil, Woodward's Gripe Water, Atlas Cycles, Dalda, Mafatlal Textiles - these evergreen brands have immortalized themselves by capitalizing on emerging trends for almost a hundred years. These popular brands as well as others lesser known (though equally iconic) can teach modern-day brands a thing or two about surviving in a market that is in constant flux. Focusing on a century bookended by two movements for independence, Branded in History draws readers into the fascinating story of how colonial Indian brands - both home-grown and foreign - were produced, distributed and marketed between 1847 and 1947, a time when branding as a concept was still in its infancy. From consumer goods to consumables, household utilities to toiletries, and heavy industries to medical supplies, this book explores the reasons behind the successes and failures of the earliest brands in the subcontinent, and presents valuable and relevant marketing lessons from an era gone by.
Ramya can’t wait to eat her extra special treats. The thing is, her classmates also want a bite of the treats inside her snackbox. With very little snacks and so many mouths to go around, what will Ramya do?
பணம் போலி கௌரவம் தகாத ஆசை என்னும் புயல்கள் எல்லாம் கலந்த நிலையில் அன்பையும் கருணையையும் மட்டுமே ஆதாரமாகக் கொண்டு வாழ்ந்த மகாதேவன் மதுரம் குடும்பத்துடன் சேர்ந்து வாழ்ந்தார்களா மற்ற இரண்டு குடும்பங்களும்...? அல்லது திசைக்கொருவராக நின்றார்களா...? பார்ப்போம்
In this book Petra Stavast manages to capture the intimacy which can exist between photographer and photographed. While portraying Ramya and her surroundings, photography became their means of communication. The subtle changes, recorded over a longer period, show how slowly life can go. The project was made over a period of 14 years, and contains various photographic and video works. In the book all separate works are deconstructed and edited in a way that a visual search for an identity is revealed.0.
Rajesh Kumar is well known for his detective and thriller stories. He also had written excellent stories in social theme. These short stories collection is published in many popular magazines.
ரம்யா சிங்கப்பூரில் வசித்து வரும் தன் கணவருடன் கடிதத்தின் மூலம் வாழ்ந்து வருகிறாள். கொள்ளை கும்பலால் துரத்தப்படும் ரிப்போர்ட்டர் நெப்போலியன். அவர்களிடம் இருந்து தப்பிக்க ஓடும் பொழுது எதிரில் வந்த ரம்யாவிடம் தனது கையில் இருந்த கவரை கொடுக்கிறான் அந்த கவரில் என்ன இருந்தது? ரம்யாவின் மனநிலை என்ன? நெப்போலியன் என்ன ஆனார்? பரத் - சுசிலா உடன் சேர்ந்து நாமும் துப்பறியலாமா…!
"உன்னை விடவா ரம்யா" என்ற குரு நாவலில் வரதட்சனை குறித்த பிரச்சனைகளை தோற்றுவித்து நல்ல தீர்வு காட்டும் ஆலோசனைகளை கதையோட்டத்தில் தந்திருக்கிறார் ஆசிரியர்.
‘It is not possible to seek or feel God. Yet, you claim that God exists...I feel deceived by it.’ So asks ‘Karma’, the protagonist of this award-winning book by Sangamithra Amudha, founder and trustee of Sanmarga Foundations. In her debut book, The Search that Seeks You, Sangamithra explains the essence of meditation as a tool for understanding and achieving balance in our lives. Told in story form, the book addresses various life situations—death, sorrow, happiness, change, and fear of the unknown—and provides a thoughtful approach to dealing with them. Along the way, it imparts valuable life lessons that will lead you to self-discovery, enlightenment, and ultimately eternal happiness.
Ashok who belongs to a middleclass family, was a person who started his young life ignoring his unpleasant past and tried to live in the utopia of happiness. A post-graduate in engineering, he started his career as a budding industrialist with great effort and ambition. Over the years, he realized it was not possible many times, to avoid the past easily. Life taught him to learn to live happily by taking past incidents of pain in his stride, by open mindedness. He became a successful businessman in course of time. The story brings forth the incidents of his early life in a hilarious vein, because the object of hurt was not the viewer of the incident. The picturization of Ashok's love at first sight and his marriage function are romantic and interesting. We come across in successive pages, many incidents of Ashok's endeavors to become successful by adopting comradery with partners and accepting innovative methods suggested by knowledgeable pioneers on the path. The story of young Ashok with his unbent approach towards his ambition and success, is a satisfying read. Ashok's life leaves a path showing steps of success and failures and of joy and pain too.