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Surreal Photography and Effective Advertising
The topic for this book incorporates photography, surrealism and print advertisement by advertisers to garner attention towards the products and services that they promote. The term “Photo-surrealism” is developed by the author in this book. The word “Photo” is derived from the photography technique used in advertising and “Surrealism” from the surrealism style. This book discusses the characteristics of Photo-surrealism style, its importance and effectiveness in print advertising today.
Entries in: Art and Design
This book was first written in the Arabic language. The book's topics take you on a journey between the world of Graphic Design, Industrial Design and Photography with modern technology models at technological, artistic and social levels. The book then turns towards the morality of the designer that is governed by numerous factors.
صُنع في التصميم
يتوجه الكتاب للباحث وطالب الدراسات العليا والأستاذ وممن لا تسعفه اللغة فيقرأ في كتب كُتبت أصلاً بلغة أجنبية. يبدأ الكتاب بمراجعة تاريخية للتصميم بشكل عام من حيث استخدام كلمة تصميم لأول مرة والأدوات والعربات والساعات والسيارات والفوتوغراف والثورة الصناعية ثم حركات التصميم ذات التأثير الدولي ثم يسلط الضوء على ابرز الموضوعات التاريخية المغلوطة في الفن والتصميم ويوضح القصة التي ورا...
مدونات في الفن والتصميم
مواضيع الكتاب تنقلك بشكل سلس لاتشعر معه بأنك تخضع للفواصل فيما بينها برحلة بين عالم التصميم الجرافيكي والصناعي والفوتوغراف مع نماذج تقنية حديثة على المستوى التكنولوجي والفني وحتى الاجتماعي. ثم ينعطف الكتاب نحو الاخلاقيات العامة للمصمم التي تنبثق في حقيقتها من الاخلاقيات المهنية التي تحكمها القوانين العالمية المتداولة وصولا الى النقد المباشر للاخلاقيات الزائفة التي قد يتسم بها بعضهم التي لايمكن السيطرة عليها ضمن قوانين مقننة بل هي احد افرازات العصر البراغماتي الذي نعيشه
Organizational Behaviour: Text and Cases, 3rd Edition
The third edition of Organizational Behaviour: Text and Cases offers a concise yet comprehensive coverage of the theories that determine behaviour in organizations. The relationship between effective organizational behaviour and the effective functioning of an organization is established through a clear and lucid style of presentation. With the help of necessary concepts, tools and techniques necessary for understanding behaviour in organizations, this book attempts to unfold human behaviour at four levels; starting from the individual processes and moving on to the interpersonal, organizational, and change processes. It encourages active learning through exercises, field projects and case s...
Graphic Design Theory
Graphic Design Theory is organized in three sections: "Creating the Field" traces the evolution of graphic design over the course of the early 1900s, including influential avant-garde ideas of futurism, constructivism, and the Bauhaus; "Building on Success" covers the mid- to late twentieth century and considers the International Style, modernism, and postmodernism; and "Mapping the Future" opens at the end of the last century and includes current discussions on legibility, social responsibility, and new media. Striking color images illustrate each of the movements discussed and demonstrate the ongoing relationship between theory and practice. A brief commentary prefaces each text, providing...
Creative Advertising
Time to create ideas - The Kickstart catalogue - Wit an humour in the copy - Creative techniques - Vizualization - Interviews and resources.
Information Design
Information Design provides citizens, business and government with a means of presenting and interacting with complex information. It embraces applications from wayfinding and map reading to forms design; from website and screen layout to instruction. Done well it can communicate across languages and cultures, convey complicated instructions, even change behaviours. Information Design offers an authoritative guide to this important multidisciplinary subject. The book weaves design theory and methods with case studies of professional practice from leading information designers across the world. The heavily illustrated text is rigorous yet readable and offers a single, must-have, reference to anyone interested in information design or any of its related disciplines such as interaction design and information architecture, information graphics, document design, universal design, service design, map-making and wayfinding.
How to Start and Run a Commercial Art Gallery (Second Edition)
“A comprehensive guide.” —Artspace. “Whether you are new to the business or a seasoned gallerist, it is always wise to remember the essentials.” —Leigh Conner, director, Conner Contemporary Art Aspiring and new art gallery owners can find everything they need to plan and operate a successful art gallery with How to Start and Run a Commercial Art Gallery. This new edition has been updated to mark the changes in market and technology over the past decade. Edward Winkleman and Patton Hindle draw on their years of experience to explain step by step how to start your new venture. From finding the ideal locale and renovating the space to writing business plans and securing start-up capital, this helpful guide has it all. Chapters detail how to: Manage cash flow Grow your new business Hire and manage staff Attract and retain artists and clients Represent your artists Promote your gallery and artists online Select the right art fair And more How to Start and Run a Commercial Art Gallery, Second Edition, also includes sample forms, helpful tips from veteran collectors and dealers, a large section on art fairs, and a directory of art dealer associations.
On the Move for Love
Since the Korean War, gijichon—U.S. military camp towns—have been fixtures in South Korea. The most popular entertainment venues in gijichon are clubs, attracting military clientele with duty-free alcohol, music, shows, and women entertainers. In the 1990s, South Korea's rapid economic advancement, combined with the stigma and low pay attached to this work, led to a shortage of Korean women willing to serve American soldiers. Club owners brought in cheap labor, predominantly from the Philippines and ex-Soviet states, to fill the vacancies left by Korean women. The increasing presence of foreign workers has precipitated new conversations about modernity, nationalism, ethnicity, and human ...
