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Reimagining Global Marketing: Innovations Focused on the Digitalized World
This compendium is a collection of papers that were presented in the second International Conference on Marketing “MarkTech -2022” on the theme “Reimagining Global Marketing: Innovations Focused on the Digitalized World” organized by the Department of MBA, ITS Engineering College, Greater Noida, on January 22, 2022. This compendium aims to collate the ideas generated in the conference and bring them to the readers. The 5 D’s of digital marketing, comprising Digital Devices, Digital Media, Digital Platforms, Digital Data and Digital Technology, can be used along with traditional marketing techniques. Most startups in India have adopted digital marketing with small capital investment...
Circular Economy and Re-Commerce in the Fashion Industry
The apparel industry has the scale, reach, and technical expertise to deliver on-target sustainable development goals within the industry’s sphere of influence in its interconnected global and local value chains. From the farm to the consumer, the textile, retail, and apparel production industry has an array of economic, environmental, social, and governance impacts. In order to meet sustainable goals, the industry is challenged to buy and produce goods and services that do not harm the environment, society, and the economy. Circular Economy and Re-Commerce in the Fashion Industry is a pivotal reference source that explores and proposes solutions for best practices to meet sustainable development goals in the fashion industry and provides guidelines for assessing the technological landscape and modeling sustainable business practices. Highlighting a wide range of topics including digital marking, consumer behavior, and social and legal perspectives, this book is ideally designed for suppliers, brand managers, retailers, multinational investors, marketers, executives, designers, manufacturers, policymakers, researchers, academicians, and students.
Futue of FinTech: Innovative Business Model for Financial Inclusion
This compendium is a collection of papers which were presented in National Seminar on the theme “FinTech: Innovative Business Model for Financial Inclusion.” Organized by Department of MBA, I.T.S Engineering College, Greater Noida on November 15th, 2019. Through this compendium we aim to collate the ideas generated in the Seminar and bring them to the readers. FinTech is one of the promising industries all over the world and at the same time disruption to financial services Industry. The high usage of smart phones and technology based products has created the demand for accessing of financial services through internet. Further, this growth is expected to be USD 305.7 bn by 2023. The services provided by these companies are not only confined to payments, it cater much broader range of services like lending, capital market and wealth management. The collection of papers in this compendium focuses on various dimensions on the contemporary and emerging trends of banking and financial services in a digital world and major issues and challenges for the future market players in Financial Services Industry.
Advanced Learning and Teaching in Higher Education in India: A Policy-technology-capacity Enabled Approach
This book comprehensively covers the evolution of advanced learning pedagogy and innovative technologies like open educational resources and blended learning models. It specifically talks about the future of technology-enhanced learning and how advanced technology and government policies together are trying to impact learning outcomes globally. Nowadays in a flexible learning environment, technology plays a significant role in higher education systems. Both educators and students are playing prominent roles in its successful implementation. Advanced learning pedagogy by using technology has not only changed teaching procedures but has also evolved the relationship among multiple stakeholders...
Desire To Grow
This anthology is all about inspiration & our desires. The co-authors from different parts of the world have shared their insightful journey. There is a great contribution of all Co-Authors. Like hitting a rock with a hammer, life hits us hard sometimes. But Never ever lose hope, Life might be full of sadness and grief, Most of the time it’s so very brief, It’s full of struggle & a lot of painful sensation… But never despair you have a dream which will lead you to your destination.
Whispers of heart
Unsurpassed that is you my heart whispered, Telling me it's love following your heart down the stream. I found a teasure full of pearls and gems drifting out over land and sea, that will remain with me bound or free according to you. I will show you what it is Whispers my heart that's only you.
SAGA OF CYBER WORLD
“We live in a digital world”. This expression is not a simple as it seems to be.In the late twentieth century the digital revolution began. The digital computers emerged with the discovery and creation of new information for the use of human beings in their activities. Digitalization refers to the adoption of digital means to enhance the existing process. However, this modern era of digitalization is separating us socially. People who don’t have much knowledge of emerging technology have been badly affected by digitalization. Also, depending on digital means is reducing human job opportunities as modern technology requires highly skilled workers. Privacy and security concerns reflect the bad side of digitalization. With the increasing applications of digital technologies, the rates of cybercrimes are also rising. •Data is the pollution problem of the information age, and protecting privacy is the environmental challenge.•
Ode to your ink
THIS IS AN ANTHOLOGY BOOK FEATURING 50+ CO - AUTHORS. THIS BOOK IS PUBLISHED UNDER MD PUBLICATIONS COMPILED BY MUSKAN PATEL AND DESIGNED BY CHINMAY BHALODIA.
My Soul Wanders :in mirage of thoughts
We learn most from our experiences in life, love, beliefs, and nature. And that becomes a part of us and gives us a helping hand to handle any situation we face. ‘My Soul Wanders’ is a debut poetry book by Shivani Kaushik where she has shared her thoughts and learnings through the beauty of poems. Through the medium of this book, she hopes that the readers find the courage & positivity to face life as it comes and even answers to some questions they may seek.
Afternoon Anecdotes
Humans are complex. Understanding and intercepting human behaviour can be tough. The most compelling way to connect is through our stories, which makes our life intriguing and inspirational. Life is a journey of ups and downs, triumphs and hardships and unforgettable memories. 'Afternoon Anecdotes' is a collection of personal essays, memoirs and poems that depict the many diverse experiences that will stir and captivate you and tug at your heartstrings, and you will relate to each of the protagonists as they bare their souls with their stories. From tales of love and heartbreak to accounts of overcoming adversity and finding joy and purpose, these stories remind us of the beauty and resilience of the human spirit. With each turn of the page, readers will find themselves transported to a different time and place, discovering new insights into life. These heart-warming stories are definitely going to put a smile on your face and turn a mundane day into a magical one.
