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Proceedings Seminar Ekonomi Dan Bisnis FEB UPGRIS
Ekonomi Kreatif merupakan salah satu sektor yang diharapkan mampu menjadi kekuatan baru dalam perekonomian nasional Indonesia. Konsep inti dari sektor ini adalah peningkatan nilai tambah pada produk dan layanan melalui ide-ide inovatif dan kreativitas manusia. Saat ini, Ekonomi Kreatif berperan sebagai katalisator pertumbuhan ekonomi negara ditengah perlambatan pertumbuhan ekonomi global. Dengan dukungan kebijakan yang tepat dan investasi dalam pengembangan bakat kreatif, sektor Ekonomi Kreatif memiliki potensi untuk menjadi salah satu komponen utama dalam upaya diversifikasi perekonomian Indonesia, yang pada akhirnya akan berdampak positif pada pencapaian ekonomi yang inklusif dan berkelanj...
Implikasi Pemasaran Dalam Kinerja Usaha
Didalam buku ini akan banyak disuguhkan pemahaman serta pengetahuan tentang manajemen pemasaran serta pengetahuan tentang manajemen pemasaran.
Innovation Capabilities: Affirming an Oxymoron?
The relationship between resources and capabilities and performance has been discussed since Edith Penrose addressed the mechanisms behind the growth of the firm (Penrose, 1959). Early contributions to this area of research suggest that valuable and inimitable resources and capabilities are the primary sources of superior performance and sustained competitive advantage (Barney, 1991; Wernerfelt, 1984), while more recent contributions suggest that the ability to change and re-configure resources and capabilities (dynamic capabilities) are the most important for performance, especially when the market is unstable (Teece, 2014; Teece, Pisano & Shuen, 1997). It has also been argued that firms ma...
Career Development and Job Satisfaction
This book, Career Development and Job Satisfaction, not only looks at how employees can develop their careers and create career paths that are meaningful for their lives, it also looks at keeping employees satisfied with their jobs.This book highlights how to work with the millennial generation and being able to motivate them and guide them through their careers. It presents case studies on satisfaction and career planning. The function of human resource management has an important implication on the performance of the whole organization and giving it acute attention can enhance the performance of the business.
Democracy in Decline
Democracy in Decline is an examination by the ′father of modern marketing′ into how a long cherished product (democracy) is failing the needs of its consumers (citizens). Philip Kotler identifies 14 shortcomings of today’s democracy and confronts this gloomy outlook with some potential solutions and a positive message; that a brighter future awaits if we can come together and save democracy from its decline. Encouraging readers to join the conversation, exercise their free speech and get on top of the issues that affect their lives regardless of nationality or political persuasion. Suitable for students across a broad range of courses including Political Science, Politics, Political Marketing and Critical Management/Sociology. An accompanying website invites those interested to help find and publish thoughtful articles that aid our understanding of what is happening and what can be done to improve democracies around the world.
Innovative markets for sustainable agriculture
Between 2013 and 2015, the Food and Agriculture Organization of the United Nations (FAO) and the French National Institute for Agricultural Research (INRA) undertook a survey of innovative approaches that enable markets to act as incentives in the transition towards sustainable agriculture in developing countries. Through a competitive selection process, 15 cases from around the world provide insights into how small-scale initiatives that use sustainable production practices are supported by market demand, and create innovations in the institutions that govern sustainable practices and market exchanges. These cases respond to both local and distant consumers’ concerns about the quality of ...
Studies in Natural Products Chemistry
Many cosmetics that are marketed nowadays often contain antioxidants as the active ingredients. It is known that oxidation reactions could produce free radicals, which can start chain reactions that will damage skin cells. Increasing the amount of free radicals could initiate the wrinkling, photoaging, elastosis, drying, and pigmentation of the skin. Topical antioxidants could terminate the chain reactions by removing the free radical intermediates and inhibit other oxidation reactions by being oxidized themselves; this could defend the skin against the environmental stress caused by free radicals. It is well known that plants can produce natural antioxidant compounds that could control the ...
Operations Management and Sustainability
This edited book presents cutting edge international research in operations management sustainability and topical research themes. As the sustainability agenda gains greater prominence and momentum throughout society, business actors and stakeholders are increasingly concerned with the impact of current business operations. There is a growing need for OM research and practice which reflects these concerns. Based on demands from industry and society at large, universities and schools now develop academic programs which are meant to serve this need – yet there is no clear and manifest research program concerning OM and sustainability. This book is of use to both researchers orientating themselves in this new and exciting field and educators seeking inspiration to develop new courses.
Product Plus
Costs, to customers, he emphasizes, entail more than just money - they involve time, physical effort, and hassle, too. Innovation in service delivery requires rethinking the ways in which the firm and its customers interact and then reengineering traditional processes.
