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Atractividad urbana
Los territorios permanecen en una constante cooperación competitiva por capturar el interés de sus propios habitantes, turistas, inversionistas y talentos. En las últimas tres décadas, con la finalidad de resaltar las características de cada lugar y hacerlas atractivas para estos públicos, se han popularizado herramientas de gestión como la mercadotecnia, publicidad, diplomacia, entre otras, para hacer a un territorio atractivo. El propósito del libro es presentar elementos que componen la atractividad territorial centrada en el espacio urbano, no como una estrategia de mercadeo o promoción de producto, sino la construcción de una alternativa de posicionamiento multinivel con la in...
Actores locales, impactos globales: aportes académicos en paradiplomacia
Este libro es representante de una corriente paulatinamente vigente en la realidad mundial y, por tanto, en los estudios de las relaciones internacionales; se convierte también en pionero de tales temas en la academia de Jalisco. Lo que propone Actores locales, impactos globales: aportes académicos en paradiplomacia, es imaginar que los estudios hechos desde las relaciones internacionales puedan tocar tierra inmediata. La tradición de análisis geopolíticos, diplomáticos, de política exterior, continúan teniendo un lugar privilegiado en el universo de esta ciencia social, pero el mundo cambia y el principal cambio es que el Estado, con mayúscula, ha venido cediendo espacio de actor global privilegiado que acaparaba la atención intelectual hacia otros espacios, los espacios inmediatos, los que directamente nos competen, en los cuales se siente el impacto de la toma de decisiones mundiales.
Destination Branding
In today's highly competitive market, many destinations - from individual resorts to countries - are adopting branding techniques similar to those used by 'Coca Cola', 'Nike' and 'Sony' in an effort to differentiate their identities and to emphasize the uniqueness of their product. By focusing on a range of global case studies, Destination Branding demonstrates that the adoption of a highly targeted, consumer research-based, multi-agency 'mood branding' initiative leads to success every time.
City Diplomacy
This edited volume provides an inclusive explanation of what, why, and how cities interact with global counterparts as well as with nation states, non-governmental organizations, and foreign publics. The chapters present theoretical and analytical approaches to the study of city diplomacy as well as case studies to capture the nuances of the practice. By bringing together a diverse group of authors in terms of their geographic location, academic and practitioner backgrounds, the volume speaks to multiple disciplines, including diplomacy, political science, communication, sociology, marketing and tourism.
International Security Studies
This new textbook provides students with a comprehensive and accessible introduction to the subject of security studies, with a strong emphasis on the use of case studies. In addition to presenting the major theoretical perspectives, the book examines a range of important and controversial topics in modern debates, covering both traditional military and non-military security issues, such as proliferation, humanitarian intervention, food security and environmental security. Unlike most standard textbooks, the volume also offers a wide range of case studies – including chapters on the USA, China, the Middle East, Russia, Africa, the Arctic, the Middle East, Europe and Latin America – provi...
Standard Catalog of Baseball Cards
This pioneer catalog of baseball card collecting delivers the premium quality collectors have come to expect, providing an emphasis on vintage cards and collectibles through the the 1980s as well as complete checklists for more than 12,500 sets.
A World of Polities
Yale H. Ferguson and Richard W. Mansbach have made a significant contribution to our contemporary understanding of global politics. This collection contains some of their classic essays and many unpublished articles which have been edited into a coherent and stimulating collection. Subjects covered include: Theory and method in global politics The role of values and the postmodern challenge The complex roles of actors in global politics 9/11 and its aftermath The changing nature of war US unilateralism, hegemony and empire.
Refried Elvis
"This book traces the history of rock 'n' roll in Mexico and the rise of the native countercultural movement La Onda (the wave). This story frames the most significant crisis of Mexico's postrevolution period: the student-led protests in 1968 and the government-orchestrated massacre that put an end to the movement".--BOOKJACKET.
Musicians' Directory
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Political Space
This collection brings together an unusually distinguished and diverse group of theorists of global politics, political geography, and international political economy who reflect on the concept of political space. Already familiar to political geographers, the concept of political space has lately received increased attention, arising out of the need for new ways of thinking about and describing the actors, structures, and processes that shape politics and patterns of governance in today's complex, post-Cold War world. The essays explore the frontiers of the field of global politics, and each deals imaginatively with some aspect of political space. Although the participants may be loosely classified as realists, neo-realists, constructivists, and postinternationalists, the essays are not fitted to the usual theoretical pigeonholes. What they do share is a continued faith in empirical research, and a collective sense of discovery.
