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E-marketing
For courses in Internet Marketing or E-marketing This book teaches marketers how to engage and listen to buyers, and how to use what they learn to improve their offerings in today’s Internet- and social media-driven marketing environment. It brings traditional marketing coverage up-to-date with a thorough, incisive look at e-marketing planning and marketing mix tactics from a strategic and tactical perspective. The focus is on the Internet and other technologies that have had a profound effect on how marketing is approached today. Included is coverage of marketing planning; legal and global environments; e-marketing strategy; and marketing mix and customer relationship management strategy ...
Database Design and Development
For students in the introductory course in database who want to learn how to design rather than just manipulate relational databases.The book that balances database theory, business problem solving, and hands-on-practice. This book prepares student for the workplace without sacrificing rigorous academic theory.
eMarketing
eMarketing, 9th edition, equips students with the solid foundation in digital marketing required to excel in practice and "think like a marketer". The book connects digital marketing topics with the traditional marketing framework, making it easier for students to grasp the concepts and strategies involved in developing a digital marketing plan. With a strategic approach that focuses on performance metrics and monitoring, it is a highly practical book. The 9th edition has been fully updated to include the most cutting-edge trends and topics, including SEO, customer experience, digital media consumption, analytics, big data and AI, and diversity and ethics. Case studies and examples have been...
Critical Companion to Robert Frost
Known for his favorite themes of New England and nature, Robert Frost may well be the most famous American poet of the 20th century. This is an encyclopedic guide to the life and works of this great American poet. It combines critical analysis with information on Frost's life, providing a one-stop resource for students.
Research Note PSW.
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Cote D'Or
C�te d'Ormay be small in size but its influence is huge and its reputation alone canstrike terror into the heart of even the most seasoned wine professionals.C�te d'Or is located in the very heart of Burgundy and stretches for a narrow35-mile band. It's on this terroir that some of the world's best known winesare produced. There aretwo main sections. C�te de Nuits, named after the village ofNuits-Saint-Georges, is a mere one mile by 12 miles but it's home to 24 GrandCru vineyards and some of the world's most expensive vineyard real estate. Thisis the northernmost region, starting just south of Dijon and running toCourgoloin, a few kilometres south of Nuits-Saint-Georges and it grows ma...
Global Mobile Commerce: Strategies, Implementation and Case Studies
Explores global m-commerce strategies and technological standards, and provides cases of the subject from a global perspective.
E-marketing
Traditional marketing coverage with an e-marketing twist. Strauss/Frost offers traditional marketing coverage with a twist: its focus is on the Internet and other technologies that have had a profound effect on marketing. The sixth edition focuses more on e-marketing strategy and practice, and less on principles of marketing refresher material.
Cincinnati Magazine
Cincinnati Magazine taps into the DNA of the city, exploring shopping, dining, living, and culture and giving readers a ringside seat on the issues shaping the region.
Cincinnati Magazine
Cincinnati Magazine taps into the DNA of the city, exploring shopping, dining, living, and culture and giving readers a ringside seat on the issues shaping the region.
