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Ara's Knights
The ultimate insider's account of a renowned coach and the athletes he inspired With this memoir, former Notre Dame captain Frank Pomarico shares with readers what it was like to play for legendary coach Ara Parseghian, a leader whose guidance extended beyond the playing field and whose tips still inspire his players. The book culminates with the 1973 Sugar Bowl, the climactic and memorable game between Bear Bryant's undefeated Alabama squad and Ara's undefeated Fighting Irish. Pomarico's story is amplified by interviews with dozens of former players and coaches whose lives were changed by their experience with the coach. Parseghian was one of the most successful college coaches ever, and the young men who played for him learned about much more than just blocking and tackling. Ara's Knights is the ultimate insiders' look at one of the great periods in Notre Dame football history.
Building Strong Brands
As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's pathbreaking book, MANAGING BRAND EQUITY, managers discovered the value of a brand as a strategic asset and a company's primary source of competitive advantage. Now, in this compelling new work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstrate how strong brands have been created and managed. A common pitfall of brand strategists is to focus on brand attributes. Aaker shows how to break out of the box by considering emotional and self-expressive benefits and by introducing the ...
Framed!
Christopher R. Martin argues that the mainstream news media (and the large corporations behind them) put the labor movement in a bad light even while avoiding the appearance of bias. Martin has found that the news media construct "common ground" narratives between labor and management positions by reporting on labor relations from a consumer perspective. Martin identifies five central storytelling frames using this consumer orientation that repeatedly emerged in the news media coverage of major labor stories in the 1990s: the 1991–94 shutdown of the General Motors Willow Run Assembly Plant in Ypsilanti, Michigan; the 1993 American Airlines flight attendant strike; the 1994–95 Major Leagu...
Horse Trading in the Age of Cars
Gelber's highly readable and lively prose makes clear how this unique economic ritual survived into the industrial twentieth century, in the process adding a colorful and interesting chapter to the history of the automobile.
The Sounds of Capitalism
Here, Timothy D. Taylor tracks the use of music in American advertising for nearly a century, from variety shows like 'The Clicquot Club Eskimons' to the rise of the jingle, from the postwar growth of consumerism, to the more complete fusion of popular music and consumption in the 1980s and after.
Breaking Up America
Combining shrewd analysis of contemporary practices with a historical perspective, Breaking Up America traces the momentous shift that began in the mid-1970s when advertisers rejected mass marketing in favor of more aggressive target marketing. Turow shows how advertisers exploit differences between consumers based on income, age, gender, race, marital status, ethnicity, and lifesyles. "An important book for anyone wanting insight into the advertising and media worlds of today. In plain English, Joe Turow explains not only why our television set is on, but what we are watching. The frightening part is that we are being watched as we do it."—Larry King "Provocative, sweeping and well made . . . Turow draws an efficient portrait of a marketing complex determined to replace the 'society-making media' that had dominated for most of this century with 'segment-making media' that could zero in on the demographic and psychodemographic corners of our 260-million-person consumer marketplace."—Randall Rothenberg, Atlantic Monthly
Handbook of Contemporary Behavioral Economics
At a time when both scholars and the public demand explanations and answers to key economic problems that conventional approaches have failed to resolve, this groundbreaking handbook of original works by leading behavioral economists offers the first comprehensive articulation of behavioral economics theory. Borrowing from the findings of psychologists, sociologists, political scientists, legal scholars, and biologists, among others, behavioral economists find that intelligent individuals often tend not to behave as effectively or efficiently in their economic decisions as long held by conventional wisdom. The manner in which individuals actually do behave critically depends on psychological, institutional, cultural, and even biological considerations. "Handbook of Contemporary Behavioral Economics" includes coverage of such critical areas as the Economic Agent, Context and Modeling, Decision Making, Experiments and Implications, Labor Issues, Household and Family Issues, Life and Death, Taxation, Ethical Investment and Tipping, and Behavioral Law and Macroeconomics. Each contribution includes an extensive bibliography.
So Close to Freedom
During World War II many escape-line organizations contributed to the Allied cause by funneling hundreds of servicemen trapped behind enemy lines out of occupied Europe. As the Germans tightened their noose around the escape lines and infiltrated them, the risk of discovery only grew for the servicemen who, in ever-increasing numbers, needed safe passage across the Pyrenees. In early 1944 two important escape-line organizations operated in Toulouse in southwestern France, handing over many fugitives to French passeur Jean-Louis Bazerque (“Charbonnier”). Along with several of his successful missions, Charbonnier’s only failure as a passeur is recounted in gripping detail in So Close to ...
Leap
Traditionally, company leaders develop a business strategy based on bottom lines and profit margins, then hire an ad agency to back up that strategy with creative advertising. But history shows that some of the most effective branding campaigns are born when companies work with ad agencies to develop a business strategy that has a big, creative idea at its heart-what CEO of Euro RSCG Bob Schmetterer calls the Creative Business Idea. In Leap, Bob Schmetterer shows advertisers how to combine advertising creativity and bottom-line realities to develop winning business strategies and winning ad campaigns. He analyzes some of the most creative business ideas in history, showing how successful adv...
The Evolution in Military Affairs: Shaping the Future U.S. Armed Forces
The author assesses potential aspects of the future international security environment which will succeed the post-Cold War era and provides a context for sketching the types of military capabilities the nation will require in about 20 years. He defines national security interests, describes the future international security environment, identifies derivative future national security objectives and strategic concepts, and discerns the military capabilities that will be required in the early 21st century. The author's analysis should highlight to American national security strategists, political leaders, and military strategists issues that should be considered in making the decisions which will shape the U.S. armed forces of the 21st century.
