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This book explains how corporate social responsibility is linked to long-term sustainability of an economy and that the activities of an organization should not be only for its self-interest, but must also be honed for the benefit of common good. A major approach the book advocates is corporate decision-makers in an organization should work towards earning the trust of stakeholders rather than focus on short-term profitability. It also emphasizes the importance of recognizing and rewarding the contribution and commitment by participants of an organization. Written by academics and consultants, this book will be of interest to academicians, media professionals, organizational participants, entrepreneurs and general public.
The continuation of global poverty is inextricably entwined with the fundamental philosophy of the market economy. It is driven by the individual's neverending desire for ?profit?, leading to a critically imbalanced distribution of resources. As an entrepreneurial initiative, this book advocates a shift in the responsibility for relief of poverty away from the government to the private sector, and in particular to corporate entities. The concept of the ?residual? is used as the cornerstone of business operations and wealth distribution. Corporate decision-makers, while making proprietary decisions for resources allocation, must assume stewardship responsibility and be accountable not just to financial investors but to all contributors of the corporate entity.