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This book offers a solid foundation for understanding services and successfully marketing them. The most recent advancements in the field of services marketing are included in the book. The book explains effectively presenting basic service ideas to students can fully comprehend the strategic implications of marketing for services.
This book has three sections; Poetry, Essay and Drama. The content provided in the Poetry section includes a brief biographical note on poet, summary of the poem followed by question/answers. The second section of Essays includes a short note on authors and all the brain storming question/answer divisions like ‘Stop and Think', ‘Understanding the Text', and ‘Appreciation of the Text'. The final section, Drama includes a short bio-note of dramatist, simplified plot of the drama and the question/answer sections like ‘Thinking about the Play', ‘Talking about the Play’ and ‘Appreciation'.
The book took shape from the work I undertook as part of my doctoral research, which was carried out at Tata Institute of Social Sciences, Mumbai. My experiences in the doctoral programme offered me opportunities to learn and grow both professionally and personally. This programme would not have been possible without the valuable help and guidance of various people to whom I am immensely grateful. I would like to mention some of the people who have contributed to this research, directly and indirectly.
There have not been many events that made me gasp but there were some which I have narrated in the book. The childhood incident made me curious about things that did not appear normal and my little mind kept on wondering, "How could this happen!!"