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Innovation Management and Corporate Social Responsibility
This book provides readers with in-depth insights into Corporate Social Responsibility (CSR) and sustainability strategies, as well as their impacts on product and process innovation, business models and social innovation around the globe. It explains how resource issues, climate change, the impacts of pollution and economic activities, and emerging social challenges inevitably lead to changes in the business environment, cost structure and competitive advantage. Further, it highlights how these changes influence the process of innovation, and how companies can gain an edge by integrating stakeholder groups in their innovation process, and by considering sustainability and the needs of society at large. The book reflects the immense strides made in recent years in the discussion about the relationship between business and society, and demonstrates the increasing impact on innovation management.
AI Enabled Business
As the use of AI becomes more and more ubiquitous in companies around the world, managers charged with taking key decisions require resources to enable them to evaluate new projects effectively. The business case for AI projects is not necessarily clear cut and part of the reason for this is the lack of understanding on key decision criteria. AI touches on many ethical concepts - data privacy, validity and more importantly, its potential misuse. AI is often being used to replace human decision-making and there is often no real understanding of the implications of this. This book provides a detailed primer for practitioners without a deep technological background. It guides the reader through...
The Human Side of Service Engineering
Proceedings of the 14th International Conference on Applied Human Factors and Ergonomics (AHFE 2023), July 20–24, 2023, San Francisco, USA
Systems, Software and Services Process Improvement
This volume constitutes the refereed proceedings of the 29th European Conference on Systems, Software and Services Process Improvement, EuroSPI 2022, held in Salzburg, Austria, in August-September 2022. The 49 full papers and 8 short papers presented were carefully reviewed and selected from 110 submissions. The papers are organized according to the following topical sections: SPI and emerging and multidisciplinary approaches to software engineering; digitalisation of industry, infrastructure and e-mobility; SPI and good/bad SPI practices in improvement; SPI and functional safety and cybersecurity; SPI and agile; SPI and standards and safety and security norms; SPI and team skills and diversity; SPI and recent innovations; virtual reality and augmented reality.
Corporate Social Responsibility
Diese zweite, wesentlich erweiterte Auflage des Standardwerks zur verantwortungsvollen Unternehmensführung zeigt innovative Managementansätze, die wirtschaftlichen Erfolg und gesellschaftlichen Mehrwert positiv miteinander verbinden. 100 ausgewiesene Autoren aus dem gesamten deutschsprachigen Raum zeigen in 80 Beiträgen das gesamte Spektrum verantwortungsvoller Unternehmensführung („Corporate Social Responsibility – CSR“). Die Neuauflage zeichnet sich durch eine moderne betriebswirtschaftliche Perspektive auf das Thema aus. Schwerpunkte der aktuellen CSR-Diskussion werden in eigenen Kapiteln erörtert. Insbesondere die Integration von CSR in kleinen und mittleren Unternehmen, der F...
Phygital Approaches to Social Marketing
In social marketing, the concept of phygital approaches, blending physical and digital experiences, has emerged as a transformative strategy. As consumers navigate the digital world, implementing phygital techniques offers a unique opportunity to create immersive and engaging brand interactions. Phygital marketing combines the sensory experiences of physical environments with the immediacy and data-driven precision of digital platforms to enhance customer engagement and loyalty while providing valuable analytics into consumer behavior. Further research into social marketing is necessary to understand how it may help businesses and organizations balance workplace wellbeing, customer communica...
Responsible Management Education
The ebook is fully Open Access. Written by many of the key influencers at the Principles for Responsible Management Education (PRME), the book focuses on advancing sustainable development into education, research and partnerships at higher education institutions and, specifically, at business schools, with the purpose of educating responsible leaders for today and tomorrow. The book serves as a concrete source of inspiration for universities and other stakeholders in higher education on structures, processes and content for how to advance responsible management education and sustainable development. It articulates the importance of key themes connected with climate change, gender equality, a...
Betriebliche Sozialberatung im Kontext von Corporate Social Responsibility
Die Dissertation ist eine empirisch fundierte Bestandsaufnahme der Arbeitsaufgaben, Qualifikations- und Kompetenzanforderungen in der betrieblichen Sozialberatung und schafft Anschlussmöglichkeiten für die Konzeption von Aus- und Weiterbildungsangeboten. Theoretische Grundlage der Untersuchung ist der Diskurs um Corporate Social Responsibility (CSR) als mögliche Legitimationsgrundlage für die Einführung betrieblicher Sozialberatung in Unternehmen und anderen Organisationen. Auf Basis von 16 qualitativen Interviews mit betrieblichen Sozialberatenden entwickelt der Autor ein geschärftes Bild des beruflichen Tätigkeitsfeldes, das als Teilgebiet der Sozialen Arbeit bisher wenig erforscht ist. Die interdisziplinär ausgerichtete Studie an der Schnittstelle von Qualifikationsforschung, Sozialarbeitsforschung, Hochschul- und Weiterbildung, Wirtschaftsethik, BWL und Politikwissenschaft schließt Forschungslücken. Sie richtet sich an Studierende der Sozialen Arbeit/Sozialpädagogik und Praktiker:innen.
Das zukunftsfähige Unternehmen
Das essentials zeigt den Weg auf, wie Unternehmen sich mit zukunftsfähigen Geschäftsmodellen und einer werteorientierten Unternehmenskultur erfolgreich im Markt behaupten können. Der Ausgangspunkt hierfür ist die Entwicklung eines Nutzenversprechens, das langfristig trägt. Hierbei spielen die gelebten Unternehmenswerte die zentrale Rolle. Ihre Schöpfung ist der zentrale Wertschöpfungsprozess zur Absicherung der Unternehmung. In einer Schritt für Schritt Anleitung wird gezeigt, wie dieser Werteschöpfungsprozess so umgesetzt werden kann, dass das Unternehmen auch auf lange Sicht gesehen wettbewerbsfähig bleibt.
Responsible Artificial Intelligence
Artificial intelligence - and social responsibility. Two topics that are at the top of the business agenda. This book discusses in theory and practice how both topics influence each other. In addition to impulses from the current often controversial scientific discussion, it presents case studies from companies dealing with the specific challenges of artificial intelligence. Particular emphasis is placed on the opportunities that artificial intelligence (AI) offers for companies from different industries. The book shows how dealing with the tension between AI and challenges caused by new corporate social responsibility creates strategic opportunities and also innovation opportunities. It hig...
