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The Winnersmap Methodology
Dozens of top executives are applauding Dominic de Souza's The WinnersMap Methodology with his fresh approach to sales. Renato Xavier, sales manager of Compuware (Brazil) and former consulting manager for IBM (Brazil), praises this as "the first book that takes the human aspect of sales into account when providing a practical and easy-to-learn method on how to become a successful salesperson." Dominic de Souza discusses sales with authority and introduces a novel sales method - Winnersmap. With this method, behavior becomes aligned with strategy, including managing cash flow, contacts, and information, and creating client-focused projects and a sales map. Dominic de Souza's method is not just a script, but presents scientific techniques that lead to success in sales. He distinguishes his methods by addressing how to use human behavior to your advantage. It's easy to see how de Souza's work has earned such outstanding endorsements. With infectious enthusiasm, he captures your attention with advice on how to transform casual conversations into numbers, business deals, and partnerships.
Food for Peace
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Exponential Transformation
A practical handbook for using Exponential Organization to transform your organization—and disrupt your industry—in 10 weeks Today’s top business challenge is adapting to accelerating technological and global change. In his bestselling book Exponential Organizations, author Salim Ismail described a new type of organization that thrives amidst industry disruption. Since then, he has helped organizations disrupt their own industries—by applying Exponential Organization (ExO) principles. From this work emerged the 10-week transformation process explained in this book, called the ExO Sprint. Exponential Transformation is the detailed implementation handbook for becoming an Exponential Or...
Mitochondria and Endoplasmic Reticulum Dysfunction in Parkinson’s Disease
Several pathogenic mechanisms are involved in the pathogenesis of Parkinson’s Disease (PD), a neurodegenerative disease characterized by the loss of substantial nigra (SN) dopamine (DA) neurons. Alterations in calcium (Ca2+) homeostasis, cellular proteostasis, axonal transport, mitochondrial function, and neuroinflammation are linked to PD. However, research involving inter-organelle communication and their significance as precise mechanisms underlying neuronal death in PD remain to be elucidated. Evidence showed that perturbations in the mitochondria-endoplasmic reticulum (ER) network play an important role in the pathogenesis of PD. Alterations in the mitochondria-ER interface have been ...
Connected Worlds
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Redox-Signaling in Neurodegenerative Diseases: Biomarkers, Targets, and Therapies
Redox homeostasis results from the balance between the production of reactive species (e.g. ROS, RNS, etc) and their detoxification by endogenous or exogenous antioxidants. ROS play several important physiological roles, however, their excessive production or impaired detoxification is associated with oxidative stress and cellular injury. Importantly, oxidative damage to vulnerable central nervous system (CNS) cells is a common pathological feature of several neurodegenerative diseases. Antioxidants have been considered as attractive potential therapeutic agents to prevent or halt disease progression but the clinical efficacy of antioxidant treatment strategies is still marginal. Improvement...
Whispers at Night: Horror tale
um pequeno conto de terror. Um explorador vai ate uma pequena cidade, que possui um grande mistério sobre sua origem, o leitor ira temer e se sentir apavorado, exigindo uma atenção para desvendar o mistério da cidade.
Gusher of Lies
Everybody is talking about "energy independence." But is it really achievable -- or even desirable? In this controversial, meticulously researched book, Robert Bryce exposes the false promises and political posturing behind the rhetoric. Gusher of Lies explains why the idea of energy independence appeals to voters while also showing that renewable sources like wind and solar cannot meet America's growing energy demand. Along the way, Bryce exposes the ethanol scam as one of the longest-running robberies ever perpetrated on American taxpayers. In a new foreword to this edition, he shows how energy independence rhetoric was used during the 2008 election, even as the heavily subsidized ethanol business fueled a growing global food crisis.
Experimentos clássicos em Análise do Comportamento (Vol. 2)
Este livro foi idealizado a partir de uma paixão comum dos três organizadores: a Análise Experimental do Comportamento. A ideia geral consiste em apresentar, a estudantes de graduação, diversos temas de pesquisa em Análise do Comportamento por meio de experimentos clássicos. A análise experimental geralmente é considerada um terreno árido, com descrições metodológicas difíceis e um certo “desprendimento” das questões do dia a dia. Estes fatores, em nossa opinião, dificultam o contato e até mesmo o interesse de estudantes iniciantes pelo laboratório e pela pesquisa experimental sobre o comportamento. Buscando inspiração em livros de divulgação cient...
