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Fifty
Diesel is a brand known worldwide for its creative, groundbreaking fashion and marketing.To celebrate the 50th birthday of its president founder Renzo Rosso, we are proud to present Fifty – a book that sums up and displays the unique Diesel attitude and lifestyle reflected in its collections, its business approach and its creativity applied to virtually anything, from communication to interior design. For the first time, the story of a company whose success has been built and thrives on creativity is offered in one publication.Fifty is made up of five chapters that convey the Diesel lifestyle and philosophy in an unconventional way. The book's first chapter features an insightful portrait ...
Be Stupid - For Successful Living
Diesel's Be Stupid advertising campaign created a stir worldwide. Now the philosophy behind the campaign is presented in full in Renzo Rosso's manual of practical advice and business-tested wisdom for achieving success. Drawing on his experience as a creative entrepreneur, Rosso explains how the braveness to make stupid decisions and the ability to see things for how they could be helped him build a successful company. Be Stupid is a method for learning: a guide for how to listen to your heart and not your head, to be creative instead of critical, and to get back on your feet after a downfall. The book reflects the inspiring story and personality of the author: methodical but fun, creative but rational, passionate and pragmatic.
New York Magazine
New York magazine was born in 1968 after a run as an insert of the New York Herald Tribune and quickly made a place for itself as the trusted resource for readers across the country. With award-winning writing and photography covering everything from politics and food to theater and fashion, the magazine's consistent mission has been to reflect back to its audience the energy and excitement of the city itself, while celebrating New York as both a place and an idea.
Thought Economics
Including conversations with world leaders, Nobel prizewinners, business leaders, artists and Olympians, Vikas Shah quizzes the minds that matter on the big questions that concern us all.
5D
A unique book for fashion lovers which investigates Diesel's journey through denim, highlighting the innovations that took the denim world by storm and the aesthetic relevance of the pieces today. In forty years of activity, the Diesel brand has managed to construct a world that communicates values of rebellion, nonconformity, and individuality. This book celebrates Diesel's irreverence and innovation in the rejection of the often overly serious vernacular that surrounds denim. Diesel's denim has really been the gateway into a much wider and larger lifestyle arc, masterminded by Renzo Rosso. Denim is the fabric of Diesel, but in-between the warp and weft of those threads, what Diesel really ...
The Science and Art of Branding
This innovative work provides a state-of-the-art overview of current thinking about the development of brand strategy. Unlike other books on branding, it approaches successful brand strategy from both the producer and consumer perspectives. "The Science and Art of Branding" makes clear distinctions among the producer's intentions, external brand realities, and consumer's brand perceptions - and explains how to fit them all together to build successful brands. Co-author Sandra Moriarty is also the author of the leading Principles of Advertising textbook, and she and Giep Franzen have filled this volume with practical learning tools for scholars and students of marketing and marketing communic...
Who's Who in Retailing
The performance of high street retailers since 2000 has been largely responsible for keeping the UK out of deep recession and creating a platform for future growth. Who's Who in Retailing is a flagship publication for the sector, listing over 2500 senior executives.
Extremes in Nature
This book is about the theoretical and practical aspects of the statistics of Extreme Events in Nature. Most importantly, this is the first text in which Copulas are introduced and used in Geophysics. Several topics are fully original, and show how standard models and calculations can be improved by exploiting the opportunities offered by Copulas. In addition, new quantities useful for design and risk assessment are introduced.
Eating the Big Fish
EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead. It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, a range of new exercises, supplies weblinks to view interviews online and offers supplementary downloadable information.
