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Wild-type Food in Health Promotion and Disease Prevention
This book presents a cutting-edge, in-depth investigation into new methods of health promotion. It is one of the first books to focus on the role of omega-3 polyunsaturated fatty acids in unhealthy diets. The book also contains reviews of the economic benefits of novel health promotion and disease prevention methods. Leading experts present recent examples and clinical trials.
Jojoba
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Laughing Matters
"I think my mom must have skipped her prenatal vitamins the day my fetal chromosomes for domesticity were forming. The only thing domestic about me is that I'm housebroken - usually." Introducing Sharon May, who dedicates her weekly humor column to the idea that Laughing Matters. In every column, she invites us to roll with life's punches by joining her in laughing at ourselves and the zany world we live in. For ten years, Sharon has been entertaining Southern Utah newspaper readers with her hilarious accounts of everyday life. She delivers the grins in such common experiences as assembling furniture with directions that begin, "Align Dowel D-3 with Hole H-26 in Door B"; fighting thighs the ...
Jojoba, 1981-1986
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Jojoba
This National Research Council report reviews the current status of the plant, which is now fast progressing from its wild state to commercial production of impressive magnitude. In particular, the intention is to highlight the uncertainties inherent in growing and selling a new farm product. This is not to dampen enthusiasm for a crop that has truly exciting promise, but to point out unresolved questions, so that farmers and investors can appreciate the economic risks and researchers can determine where their knowledge and talents can best be applied.It is now clear that this wild desert plant can be commercially cultivated. On sites where it is adapted, it will flower, and it will set its seed in plantations. But survival is not enough, the plants must produce yields that can be harvested and sold at a profit. This is where the uncertainty lies.Even in commerce, however, jojoba has made a promising start. Since 1982, mounting numbers of farmers in Arizona, California, Israel, and northern Mexico have obtained commercial harvests of seed. Moreover, a number of brokers and small companies have sold increasing amounts of jojoba oil harvested from both wild stands and plantations
Chia
For people trying to lose weight and enhance well-being, its a little miracle: chia, a tiny seed that the Aztecs used for centuries as a super food, provides a complete source of dietary protein with more omega-3 fatty acids than salmon and more fiber--but fewer carbs--than rice, grains, and corn. In fact, chia is a gluten-free natural appetite suppressant that helps regenerate muscle, sustain energy, and balance blood sugar. This definitive work covers the history and benefits of chia, and features a comprehensive daily strategy for weight loss, plus delicious recipes!
Food Marketing and Selling Healthy Lifestyles with Science
This book sets out to historicise our understanding of contemporary trends by studying the long relationship between science, food and drink marketing and the promotion of healthy lifestyles. It aims to bring together contemporary and historical research from a multimodal perspective, considering how scientific discourse and ideas about health and nutrition are channelled through visual and material culture. Using examples of advertisements, commercials and posters, the 16 chapters in this book will foster a cross-disciplinary and cross-temporal dialogue, uncovering links between past and present ways that manufacturers have capitalised upon scientific innovations to create new products or r...
