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Horizontes midiáticos: aspectos da comunicação na era digital
Nesta publicação, 18 autores expõem seus resultados e ampliam a discussão para os mais diversos aspectos da comunicação. Pesquisas em nível de especialização Lato Sensu, com diversas metodologias e abordagens. Olhares únicos, sim! Certeiros, também. As temáticas discutidas pelos autores partem de impressões do cotidiano. São trabalhos de fôlego de profissionais do mercado de comunicação, que refletem sobre os rumos do marketing, das novas tecnologias, das novas e velhas mídias, da educação, da vida.
Branding + design
As marcas gráficas que se destacam em meio à concorrência não são apenas fruto de um momento de inspiração. Muitas vezes, a "cara" de uma empresa vem da criatividade do designer aliada à estratégia do profissional de gestão de marcas, o chamado branding. Branding + design explica como essa união de forças funciona e de que modo ela transformou o dia a dia de quem trabalha na área de identidade visual. A autora entrevistou designers, arquitetos e especialistas em branding, que compartilham sua experiência com o leitor, e analisou os projetos que mudaram a marca de quatro grandes empresas brasileiras. Enriquecido com fotos, ilustrações e trechos dos projetos, este livro é uma importante contribuição do Senac São Paulo para ampliar o conhecimento de estudantes e profissionais de design e marketing, revelando também para o público geral detalhes do envolvente processo que torna uma marca poderosa e influente em nossas escolhas de consumo.
Photoelectrochemical Hydrogen Generation
This book describes the hydrogen fuel generation from water via photoelectrochemical process. It elaborates the theory and fundamental concepts of photoelectrochemistry to understand the photoelectrochemical process for water splitting to generate hydrogen fuel. The book further deliberates about the hydrogen as a futuristic chemical fuel to store solar energy in the form of chemical bonds and also as a renewable alternative to fossil fuels. The book establishes the need for hydrogen fuel and discusses the standards and practices used for solar driven photoelectrochemical water splitting. It also discusses the current and future status of the nanomaterials as efficient photoelectrodes for solar photoelectrochemical water splitting. The book will be of interest to the researchers, students, faculty, scientists, engineers, and technologists working in the domain of material science, energy harvesting, energy conversion, photo electrochemistry, nanomaterials for photo-electrochemical (PEC) cell, etc.
Climate Change in Santos Brazil: Projections, Impacts and Adaptation Options
This book is the result of the project METROPOLE: An Integrated Framework to Analyse Local Decision Making and Adaptive Capacity to Large-Scale Environmental Change: Community Case Studies in Brazil, UK and the US, supported by the Belmont Forum-G8 Initiative Collaborative Research (Coastal Vulnerability, G8MUREFU3 2201-040). The Project METROPOLE was designed to address some important challenges of our time: on one hand, how to reduce the risks from climate change in coastal areas, in view of safeguarding life, assuring the safety of assets and the maintenance of rich ecosystems; and on the other hand, how to improve the interaction between scientists, decision makers and population for a c...
O casarão do Outeiro
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Childhood, Education and Philosophy
This book explores the idea of a childlike education and offers critical tools to question traditional forms of education, and alternative ways to understand and practice the relationship between education and childhood. Engaging with the work of Michel Foucault, Jacques Rancière, Giorgio Agamben and Simón Rodríguez, it contributes to the development of a philosophical framework for the pedagogical idea at the core of the book, that of a childlike education. Divided into two parts, the book introduces innovative ideas through philosophical argument and discussion, challenging existing understandings of what it means to teach or to form a child, and putting into question the idea of educat...
Jimmy Page in Brazil
immy Page is still recognized as one of the most influential guitarists of all time and one of the most important rock composers worldwide. And Page's relationship with Brazil is old: in addition to having starred in many meetings with national music stars, the Led Zeppelin guitarist spent seasons in Bahia and inaugurated Casa Jimmy to house homeless youth in the capital of Rio de Janeiro – which earns him the title of Honorary Citizen of Rio de Janeiro. This intense story is the theme of Jimmy Page in Brazil, a bilingual book (Portuguese / English) by journalist and musician Leandro Souto Maior. The book has a preface by Ed Motta, one of the greatest collectors and connoisseurs of Led Zeppelin's work in Brazil, and postscript by young guitarist Sebastião Reis, the son of musician Nando Reis, what confirms that the band has crossed generations. The layout and cover bear the signature of Tomás Paoni, the artistic director of the project. The cover photo is by Marcos Hermes, a great photographer in the Brazilian music market. The edition is signed by Chris Fuscaldo, director of Garota FM Books.
Mulheres em Bandas de Música (de 1936 a 2013)
Este livro é resultante das pesquisas sobre a participação feminina nas bandas de música em Portugal e Brasil pelo autor. Traz o recorte da década citada para comparativos futuros com a atualidade do crescimento e autonomia nestes tradicionais grupos musicais em recortes regionais. Também relata as diferenças e semelhanças encontradas nesta temática de gênero, unindo música e questões sociais.
Progress in Artificial Intelligence
The two-volume set LNAI 14115 and 14116 constitutes the refereed proceedings of the 22nd EPIA Conference on Progress in Artificial Intelligence, EPIA 2023, held in Faial Island, Azores, in September 2023. The 85 full papers presented in these proceedings were carefully reviewed and selected from 163 submissions. The papers have been organized in the following topical sections: ambient intelligence and affective environments; ethics and responsibility in artificial intelligence; general artificial intelligence; intelligent robotics; knowledge discovery and business intelligence; multi-agent Systems: theory and applications; natural language processing, text mining and applications; planning, scheduling and decision-making in AI; social simulation and modelling; artifical intelligence, generation and creativity; artificial intelligence and law; artificial intelligence in power and energy systems; artificial intelligence in medicine; artificial intelligence and IoT in agriculture; artificial intelligence in transportation systems; artificial intelligence in smart computing; artificial intelligence for industry and societies.
