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Fundamentals of Destination Management and Marketing
Published under the sponsorship of the Destination Marketing Association International as an indispensable resource for travel professionals and a learning tool for students, this textbook is the first comprehensive guide covering basic functions of the contemporary convention and visitors bureau. Students will learn how destination management organizations depend on intertwined relationships involving hosts and guests, and suppliers and consumers, as well as complex networks of residents, government officials, and CVB leaders and employees.
Chinese Outbound Tourism 2.0
Booming Mainland Chinese outbound travel is one of the most exciting phenomena in the world tourism industry’s recent history. From 2000 to 2010, Chinese outbound travel increased at a compounded annual rate of 18.5 percent, and it is forecasted that by 2020 China will generate approximately 100 million outbound trips a year, making China the fourth largest source of outbound travel in the world. The new Chinese tourists are more confident, technologically savvy, value conscious, and ready to explore unfamiliar territory. For tourism marketers and researchers who are getting ready to or just celebrated their initial "west-meets-east" moments, the new Chinese tourists are showing up at thei...
Destination Marketing and Management
This book offers a comprehensive understanding of the concept and scope of the tourism industry in general and of destination marketing and management in particular. Taking an integrated and comprehensive approach, it focuses on both the macro and micro aspects of destination marketing and management. The book consists of 27 chapters presented in seven parts with the following themes: concept, scope and structure of destination marketing and management, destination planning and policy, consumer decision-making processes, destination marketing research, destination branding and positioning, destination product development and distribution, the role of emerging technologies in destination marketing, destination stakeholder management, destination safety, disaster and crisis management, destination competitiveness and sustainability, and challenges and opportunities for destination marketing and management.
Destination Marketing
Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisations (DMOs) and how destination marketing can be planned, implemented and evaluated to achieve successful destination competitiveness. This new second edition has been revised and updated to include: new slimline 15-chapter structure new chapters on Destination Competitiveness and Technology new and updated case studies throughout, including emerging markets new content on social media marketing in destination marketing organisations and sustainable destination marketing additional online resources for lecturers and students including PowerPoint slides, quizzes and discussion questions. It is written in an engaging style and applies theory to a range of tourism destinations at the consumer, business, national and international level by using topical examples.
Demystifying Theories in Tourism Research
It often seems that there is more confusion than consensus regarding tourism theory. Does tourism have theories it can truly own, or does it just borrow from other academic disciplines? It can be difficult to understand the theories and conceptual frameworks available, and how to apply these ideas to a research endeavour. This book reviews theoretical perspectives on tourism from planning and management, through marketing and host communities to the tourism consumers themselves. Covering issues such as tour guiding, rural tourism development and destination image, it provides a complete guide to the industry. Including pedagogical features throughout, this book is an accessible approach to a controversial subject.
Preserving the Legacy
Though only a relatively recent topic of worldwide discussion and interest, the concept of sustainable development traces its origins to the late eighteenth century, when concern for resource conservation and environmental integrity first arose. From this beginning, the concern for sustainable development progressively expanded from being purely local to having a regional and national relevance, and finally to being a global concern of import. Preserving the Legacy examines this expansion, while discussing several general approaches to the understanding and application of the concept of sustainability. Also discussed are such weighty issues as the balancing of development aspirations with environmental management in developing countries, and the means by which residents in an urbanizing region in a developed country can be induced to consider sustainable development as both a goal and a limiting factor in the conversion of agricultural land. Offering both real-world examples of sustainability issues and a forecast for the future of sustainability theory and practice, this fascinating volume will prove invaluable to scholars of the environment, geography, and urban planning.
Sustainable Tourism
Sustainable Tourism is vital reading for anyone seeking to understand the complexities associated with sustainable tourism development, and how government and industry have responded to the challenges the concept poses. The major areas addressed in this edited volume are: * perspectives and issues associated with the concept of sustainable tourism development * accreditation, education and interpretation, including specific examples such as Green Globe 21, the European Blue Flag Campaign and the WWF's PAN Parks Programme * sustainable tourism case studies of tourist destination regions, natural areas and tourism enterprises drawn from Africa, Australia, the South Pacific, North America, Sout...
Hospitality, Home and Life in the Platform Economies of Tourism
This book explores how digital platforms in the realm of tourism and hospitality have shaped social and material worlds. Based on extensive ethnographic fieldwork with hosts and guests, the book analyses the impacts of platforms on the scale of the city, the home, and the everyday life of individuals. The book first situates platforms within the broader history of digital developments in tourism and questions what is essentially new about these socio-technical formations? The following chapters demonstrate how platforms have affected urban housing, challenged the tourism sector, and transformed understandings of hospitality and home. This is illustrated through a case-study of Airbnb’s development and impact in Sofia, Bulgaria. The final chapters of the book reflect on the political dimensions of datafication processes and digital systems of measurement that underpin the platform’s workings, showing how the platform economies of tourism benefit their users in highly uneven ways.
Tourism and Economic Development: A comparative Study of Vijayapura and North Goa District
Introduction: From ancient period India is famous for its culture, heritage and at the same time India is known for tourism. Tourists are attracted towards India only because of its natural beauty, historical places, arts and crafts. India can always possess of its prosperous cultural tradition. Travel and tourism in India is an important part of Indian tradition and culture. In ancient times travel was primarily for pilgrimage as the holy place dotting the country attracted people from different parts of the world. People also travel to participate in large scale feast, fairs and festivals in different parts of country. In such a background cultural tradition was developed where Atithi Devo Bhava (the guest is god) and Vasudhaiva Kutumbhakam (the world is one family) became by wards of Indian social behavior.
