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Big Data is a growing business trend, but there little advice available on how to use it practically. Written by a data mining expert with over 30 years of experience, this book uses case studies to help marketers, brand managers and IT professionals understand how to capture and measure data for marketing purposes.
“Mesmerizing & fascinating...” —The Seattle Post-Intelligencer "The Freakonomics of big data." —Stein Kretsinger, founding executive of Advertising.com Award-winning | Used by over 30 universities | Translated into 9 languages An introduction for everyone. In this rich, fascinating — surprisingly accessible — introduction, leading expert Eric Siegel reveals how predictive analytics works, and how it affects everyone every day. Rather than a “how to” for hands-on techies, the book serves lay readers and experts alike by covering new case studies and the latest state-of-the-art techniques. Prediction is booming. It reinvents industries and runs the world. Companies, governments...
Sadly, it is highly likely that psychological torture is committed by governments worldwide and yet, notwithstanding the serious moral questions that this disturbing and elusive concept raises, and research in the area so limited, there is no operational or legal definition. This pioneering new book provides the first scientific definition and instrument to measure what it means to be tortured psychologically, as well as how allegations of psychological torture can be judged. Ground in cross-disciplinary research across psychology, anthropology, ethics, philosophy, law and medicine, the book is a tour de force which analyses the legal framework in which psychological torture can exist, the h...
The bestselling and field-defining textbook which has introduced generations of students to the field of practical ethics, now in a new fully-revised fifth edition For more than twenty years, Ethics in Practice has paved the way for students to confront the difficult ethical questions they will, must, or do already face. Accessible to introductory students yet sufficiently rigorous for those pursuing advanced study, this celebrated collection encourages and guides readers to explore ethical dimensions of important, controversial topics such as euthanasia, environmental action, economic injustice, discrimination, incarceration, abortion, and torture. In combining new and revised modern texts ...
The world is witnessing the growth of a global movement facilitated by technology and social media. Fueled by information, this movement contains enormous potential to create more accountable, efficient, responsive, and effective governments and businesses, as well as spurring economic growth. Big Data Governance and Perspectives in Knowledge Management is a collection of innovative research on the methods and applications of applying robust processes around data, and aligning organizations and skillsets around those processes. Highlighting a range of topics including data analytics, prediction analysis, and software development, this book is ideally designed for academicians, researchers, information science professionals, software developers, computer engineers, graduate-level computer science students, policymakers, and managers seeking current research on the convergence of big data and information governance as two major trends in information management.
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This book provides in-depth information about the technical, legal, and policy issues that are raised when humans and artificially intelligent machines are enhanced by technology. Cyborg: Human and Machine Communication Paradigm helps readers to understand cyborgs, bionic humans, and machines with increasing levels of intelligence by linking a chain of fascinating subjects together, such as the technology of cognitive, motor, and sensory prosthetics; biological and technological enhancements to humans; body hacking; and brain-computer interfaces. It also covers the existing role of the cyborg in real-world applications and offers a thorough introduction to cybernetic organisms, an exciting emerging field at the interface of the computer, engineering, mathematical, and physical sciences. Academicians, researchers, advanced-level students, and engineers that are interested in the advancements in artificial intelligence, brain-computer interfaces, and applications of human-computer in the real world will find this book very interesting.
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