Welcome to our book review site go-pdf.online!
You may have to Search all our reviewed books and magazines, click the sign up button below to create a free account.
THE BEHAVIOUR BUSINESS
If you are in business, you are in the business of behaviour – and unless a business influences behaviour, it will not succeed. In the last 50 years we have learnt more about how we behave than over the previous 5,000. This book shows how behavioural science has revolutionised our understanding of how people really think (or don’t) – and how we can use those insights in our businesses to influence behaviour and gain competitive advantage. Richard Chataway is Director of Behavioural Science at Gobeyond Partners and has experience in everything from getting people to join the armed forces, drink spirits rather than wine, and buy flatpack furniture – to developing the world’s most suc...
THE BEHAVIOUR BUSINESS
If you are in business, you are in the business of behaviour – and unless a business influences behaviour, it will not succeed. In the last 50 years we have learnt more about how we behave than over the previous 5,000. This book shows how behavioural science has revolutionised our understanding of how people really think (or don’t) – and how we can use those insights in our businesses to influence behaviour and gain competitive advantage. Richard Chataway is Director of Behavioural Science at Gobeyond Partners and has experience in everything from getting people to join the armed forces, drink spirits rather than wine, and buy flatpack furniture – to developing the world’s most suc...
Ripple
How do you get people who work in pig abattoirs to wash their hands? How does painting the walls of a canteen pink make construction workers behave more safely? And how can baby faces spray painted onto shop shutters reduce anti-social behaviour? Ripple is about how small behaviour changes can have wide-reaching effects in the real world. By applying behavioural science in your working life, you can have positive ripple effects on the world around you. While nudging is now commonplace in politics, most of our daily interactions with companies, products, and services have not yet been transformed with behavioural science. Doing so is often a messy process but, armed with this book, you’ll have the practical toolkit to get started. Through storytelling and practical tips, Ripple takes you on a journey across the globe which will leave you inspired to start applying behavioural science to improve the world around you. www.ripple-book.com
Behavioral Insights
The definitive introduction to the behavioral insights approach, which applies evidence about human behavior to practical problems. Our behavior is strongly influenced by factors that lie outside our conscious awareness, although we tend to underestimate the power of this “automatic” side of our behavior. As a result, governments make ineffective policies, businesses create bad products, and individuals make unrealistic plans. In contrast, the behavioral insights approach applies evidence about actual human behavior—rather than assumptions about it—to practical problems. This volume in the MIT Press Essential Knowledge series, written by two leading experts in the field, offers an ac...
The Choice Factory
Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behaviour is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns and his own original research. The Choice Factory is written in an entertaining and highly-accessible format, with 25 short chapters, each addressing a cognitive bias and outlining simple ways to apply it to your own marketing challenges. Supporting his discussion, Shotton adds insights from new interviews with some of the smartest thinkers in advertising, including Rory Sutherland, Lucy Jameson and Mark Earls. From priming to the pratfall effect, charm pricing to the curse of knowledge, the science of behavioural economics has never been easier to apply to marketing. The Choice Factory is the new advertising essential.
What Your Customer Wants and Can't Tell You
Why do people buy? A behavioral economist explains the science of consumer behavior in “the most important business book to come out in years” (Michael F. Schein, author and columnist for Inc., Forbes, and Psychology Today). What Your Customer Wants and Can’t Tell You explains the neuroscience of consumer behavior. Learn exactly why people buy—and how to use that knowledge to improve pricing, increase sales, create better “brain-friendly” brand messaging, and be a more effective leader. Behavioral economics is the marketing research future of brands and business. This book goes beyond an academic understanding of behavioral economics and into practical applications. Learn how rea...
Today We Die a Little
LONGLISTED FOR THE WILLIAM HILL SPORTS BOOK OF THE YEAR AWARD SHORTLISTED FOR THE CROSS SPORTS BOOK AWARDS BIOGRAPHY OF THE YEAR The definitive biography of one of the greatest, most extraordinary runners and Olympic heroes of all time, from the author of running classic Feet in the Clouds. Emil Zátopek won five Olympic medals, set 18 world records, and went undefeated over 10,000 metres for six years. He redefined the boundaries of endurance, training in Army boots, in snow, in sand, in darkness. But his toughness was matched by a spirit of friendship and a joie de vivre that transcended the darkest days of the Cold War. His triumphs put his country on the map, yet when Soviet tanks moved in to crush Czechoslovakia’s new freedoms in 1968, Zátopek paid a heavy personal price for his brave defence of ‘socialism with a human face’. Rehabilitated two decades later, he was a shadow of the man he had been – and the world had all but forgotten him. Today We Die A Little strips away the myths to tell the complex and deeply moving story of the most inspiring Olympic hero of them all.
The Five and Ten Men
Sports history
Vox
THE NATIONAL BESTSELLER • ONE OF ENTERTAINMENT WEEKLY'S AND SHEREADS' BOOKS TO READ AFTER THE HANDMAID'S TALE “[An] electrifying debut.”—O, The Oprah Magazine “The real-life parallels will make you shiver.”—Cosmopolitan Set in a United States in which half the population has been silenced, Vox is the harrowing, unforgettable story of what one woman will do to protect herself and her daughter. On the day the government decrees that women are no longer allowed more than one hundred words per day, Dr. Jean McClellan is in denial. This can't happen here. Not in America. Not to her. Soon women are not permitted to hold jobs. Girls are not taught to read or write. Females no longer have a voice. Before, the average person spoke sixteen thousand words each day, but now women have only one hundred to make themselves heard. For herself, her daughter, and every woman silenced, Jean will reclaim her voice. This is just the beginning...not the end. One of Good Morning America's “Best Books to Bring to the Beach This Summer” One of PopSugar, Refinery29, Entertainment Weekly, Bustle, Real Simple, i09, and Amazon's Best Books to Read in August 2018
Bernard Who?
'Essential' DAILY MAIL CELEBRITY BIOGRAPHIES OF THE YEAR 'The book reads like it's Bernard sitting down and telling a story' Steve Wright, BBC Radio 2 'A fitting celebration of one of our most versatile and enduring acting talents' Sunday Express 'A rollicking good read - charming, unassuming and full of amiable, homespun wit' The Oldie The long-awaited autobiography of national treasure Bernard Cribbins. Bernard Cribbins's life has been an eventful one. In 1943, he left school aged fourteen and joined Oldham Repertory Company where he earned fifteen bob for a seventy-hour week. After being called up for National Service in 1946 he became a paratrooper and spent several months in Palestine b...
