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Handbook of Brand Relationships
Brand relationships are critical because they can enhance company profitability by lowering customer acquisition and retention costs. This is the first serious academic book to offer a psychological perspective on the meaning of and basis for brand relationships, as well as their effects. "The Handbook of Brand Relationships" includes chapters by well-known marketing and psychology scholars on topics related to the meaning, significance, and measurement of brand relationships; the critical connections between consumers and the brand; how brand relationships are formed through both thoughtful and non-thoughtful processes; and how they are built, repaired, and leveraged through brand extensions. An integrative framework introduces the book and summarizes the chapters' key ideas. The handbook also identifies several novel metrics for measuring various aspects of brand relationships, and it includes recommendations for further research.
The Navy List
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The Law Times
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Days of Yore
I started to write a story about my parents and grandparents that I knew and remembered. I especially wanted to write about the changes in the way they lived and how so many things have changed even in my lifetime. I was born in 1931, in a different world than my grandchildren live in today. The changes and inventions that have occurred in the last 100 years and the ways they have changed the way we live are remarkable. The more research I did, the more involved and interested I became in history. No longer were the Puritans and Quakers just people that came to this country seeking religious freedom they were our grandparents. They helped to settle this great country of ours, endured all the...
Review of Marketing Research
Contains articles by marketing field's researchers and academicians. This book includes literature reviews, methodologies, empirical studies, trends, international developments, guidelines for implementation, and suggestions for theory development and testing.
The Oxford Handbook of Electoral Persuasion
"Electoral persuasion is central to democratic politics. It includes strategic communication not only by candidates and parties but also by interest groups, media, and citizens. This volume surveys the vast literature on this topic, emphasizing contemporary research and topics and complementing deep coverage of U.S. politics with international perspectives"--
