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This book is a collection of biographical sketches of some of the leading figures of our time, though the figures aren't people but configurations of words. Proposing that such words constitute an active force that can lead us into certain attitudes and behavior with realizing it, Rosenthal shows how our leading language acquired such power and suggests ways to escape its control.
This text provides a historical perspective on how some of the most important American industries used computing over the past half century, describing their experience, their best practices, and the role of industries and technologies in changing the nature of American work.
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This title is part of UC Press's Voices Revived program, which commemorates University of California Press’s mission to seek out and cultivate the brightest minds and give them voice, reach, and impact. Drawing on a backlist dating to 1893, Voices Revived makes high-quality, peer-reviewed scholarship accessible once again using print-on-demand technology. This title was originally published in 1965.
This book is written to meet a growing need for skilled manpower in business and industry. The author examines the training function, its limitations and alternatives, and the factors that generate a need for training. He outlines a complete strategy for starting a training program in a developing country, with procedures for setting up administrative arrangements, and establishing objectives. Thirty-four training techniques are fully described, with applications and tips on optimum usage. Handy charts, checklists, decision tables, and grids help in assembling the necessary data, and arriving at an effective action plan. Several widely used training systems are thoroughly detailed, including...