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In today's complex world of business, strategic planning is indispensable to effective management. Ever since the mid-1950's, when American companies began to develop formal long-range planning systems, wise managers have understood the importance of knowing where their firm was headed and how it intended to get there. To function effectively in a modern, planned operation, every manager must have a practical understanding of how the planning process works. That's exactly what this book offers: a step-by-step guide to strategic planning. George A. Steiner, a well-known expert in the field of management, provides a concise, jargon-free handbook that avoids abstract theory and takes you straig...
The central resource for process improvement and innovation, this book includes valuable techniques to identify and improve organizational processes, as well as manage the change that accompanies implementation. Strategic Management for Public and Nonprofit Organizations discusses SWOT analysis, TQM, systematic innovation, Six Sigma, quality function deployment, process mapping, gap analysis, and activity based costing. With helpful references to secondary sources and a comprehensive glossary, this text will benefit public administrators, financial managers, public planners, investment managers, policy analysts, and public policy specialists, and upper-level undergraduate and graduate students in these disciplines.
This fast paced book reveals in vivid terms the parallels between baseball, football, and basketball and different types of business organizations.
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