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Richard Wilson
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Strategic Marketing Planning
Strategic Marketing Planning concentrates on the critical planning aspects that are of vital importance to practitioners and students alike. It has a clear structure that offers a digest of the five principal dimensions of the strategic marketing planning process. Leading authors in this sector, Gilligan and Wilson offer current thinking in marketing and consider the changes it has undergone over the past few years. Updated information in this new edition includes: * Changing corporate perspectives on the role of strategic marketing activity * Changing social structures and the rise of social tribes * The significance of the new consumer and how the new consumer needs to be managed * New thinking on market segmentation * Changing routes to market * Developments in e-marketing * Changing environmental structures and pressures
Rhythms
Rhythms: Sermons for a Community of Faith and Learning is a collection of selected sermons and responsive readings written by Mercer University's Dean of the Chapel and delivered at the university's weekly gathering of worship and praise. The first sermon, Rhythms, was the first sermon Wilson preached as Dean of the Chapel and won first prize in the HarperCollins Best Sermons competition of 1991.
Shakespeare in French Theory
At a time when the relevance of literary theory itself is frequently being questioned, Richard Wilson makes a compelling case for French Theory in Shakespeare Studies. Written in two parts, the first half looks at how French theorists such as Bourdieu, Cixous, Deleuze, Derrida and Foucault were themselves shaped by reading Shakespeare; while the second part applies their theories to the plays, highlighting the importance of both for current debates about borders, terrorism, toleration and a multi-cultural Europe. Contrasting French and Anglo-Saxon attitudes, Wilson shows how in France, Shakespeare has been seen not as a man for the monarchy, but a man of the mob. French Theory thus helps us understand why Shakepeare’s plays swing between violence and hope. Highlighting the recent religious turn in theory, Wilson encourages a reading of plays like Hamlet, Julius Caesar, A Midsummer Night’s Dream and Twelth Night as models for a future peace. Examining both the violent history and promising future of the plays, Shakespeare in French Theory is a timely reminder of the relevance of Shakespeare and the lasting value of French thinking for the democracy to come.
Strategic Marketing Management
This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach provides comprehensive coverage of the five key strategic stages: * Where are we now? - Strategic and marketing analysis * Where do we want to be? - Strategic direction and strategy formulation * How might we get there? - Strategic choice * Which way is best? - Strategic evaluation * How can we ensure arrival? - Strategic implementation and control This new revised and updated third edition has completely new chapters on 'The Nature and Role of Competitive Advantage' and 'The Strategic Management of the Expanded Marketing Mix', and extensive new material coveri...
Burning Man
'Frances Wilson writes books that blow your hair back. She makes Lawrence live and breathe, annoy and captivate you ... she conjures the past with such clarity and wit and flair that it feels utterly present' Katherine Rundell 'A brilliantly unconventional biography, passionately researched and written with a wild, playful energy' Richard Holmes D H Lawrence is no longer censored, but he is still on trial – and we are still unsure what the verdict should be, or even how to describe him. History has remembered him, and not always flatteringly, as a nostalgic modernist, a sexually liberator, a misogynist, a critic of genius, and a sceptic who told us not to look in his novels for 'the old st...
The Medical Register
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