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Annotation Provides an overview of data mining technology and how it is applied in a business environment. Material is not written in a technical style, but rather addresses the applied methodology behind implementing data mining techniques in the corporate environment. Explains how the technology evolved, overviews the methodologies that comprise the data mining spectrum, and looks at everyday business applications for data mining, in areas such as marketing and advertising promotions and pricing policies using econometric-based modeling, and using the Internet to help improve an organization's performance. Kudyba is an economic consultant. Hoptroff is an independent consultant with experience in data mining software. Annotation c. Book News, Inc., Portland, OR (booknews.com).
Data Warehousing and Web Engineering covers two pertinent topics that are continuously advancing the effective utilization and management of information technology applications. One objective of this book is to provide a forum for researchers and practitioners to share research about technical and managerial issues associated with data warehousing and mining. The other focus of this book is the concept of Web Engineering, as it addresses how the originally intended use of the Web as a distributed system for knowledge-interchange seems to disappear, compared to the increasing number of e-Commerce Web applications. The Web as a global point of sale seems to be very promising but obviously suffered from its heritage ? the coarse-grained implementation model, which makes it harder and harder to develop, run and maintain still growing E-Commerce applications. Consequently, Web Engineering concepts are applied to Web-Based E-Commerce applications.
Building and testing machine learning models requires access to large and diverse data. But where can you find usable datasets without running into privacy issues? This practical book introduces techniques for generating synthetic data—fake data generated from real data—so you can perform secondary analysis to do research, understand customer behaviors, develop new products, or generate new revenue. Data scientists will learn how synthetic data generation provides a way to make such data broadly available for secondary purposes while addressing many privacy concerns. Analysts will learn the principles and steps for generating synthetic data from real datasets. And business leaders will s...
Telecommuting by any name--telework, mobile work, home offices, virtual employees or telematics--is one of the most intriguing and least understood results of advances in portable computing. The authors in Telecommuting and Virtual Offices: Issues and Opportunities present usable research and advice on many of these issues.
Managers and executives know the importance of integrating business strategy and IT strategy for competitive advantage. Strategic Information Technology: Opportunities for Competitive Advantage provides managers and students alike with an understanding and appreciation for the development of business and information technology strategies to yield competitive advantage.
An overview of the different aspects of the strategies and challenges facing healthcare information systems. It offers many solutions and remedies in utilizing information technologies in support of a strategic posture of healthcare organizations in the 21st century.
The Internet is revolutionizing retail merchandising and shopping. Software agents are capable of automating the more routine, tedious and time-consuming tasks involved in the trading process. Internet Commerce and Software Agents: Cases, Technologies and Opportunities addresses some major Internet commerce issues and the challenges to be met in achieving automated and secure Internet trading.
This book addresses the need for materials that can help the IS researcher determine which qualitative methods are most appropriate for addressing their particular research questions. It draws upon the collective expertise of distinguished scholars to explore concrete issues they have encountered in the use of a particular qualitative methods. The details of specific research projects provide the backdrop for the discussion of methodological issues. The audience for this book includes students, scholars and researchers. Anyone currently engaged in conducting IS research who would like to learn more about employing qualitative methods will be interested in Qualitative Research in IS: Issues and Trends to learn more about the latest issues and challenges facing IS researchers throughout the world.
Environmental Information Systems in Industry and Public Administration provides an overview of worldwide research and development of environmental information systems (ENVIS). This book is the only topical documentation of the highly innovative approach of information systems for environmental protection. Issues are covered from the global and multinational level to industrial solutions for enterprises. In particular, the book deals with protection of air, water and soil, urban and landscape developments, prevention of environmental hazards and waste management.
This software will enable the user to learn about business intelligence roadmap.