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Backpack Ambassadors
In Backpack Ambassadors, Richard Ivan Jobs tells the story of backpacking in Europe in its heyday, the decades after World War II, revealing that these footloose young people were doing more than just exploring for themselves. Rather, with each step, each border crossing, each friendship, they were quietly helping knit the continent together.
Riding the New Wave
This history reveals youth, both as a concept and as a social group, to be a primary factor in France's postwar rejuvenation and cultural reconstruction in the wake of the Second World War.
Masters of Craft
In today’s new economy—in which “good” jobs are typically knowledge or technology based—many well-educated and culturally savvy young people are instead choosing to pursue traditionally low-status manual labor occupations as careers. Masters of Craft looks at the renaissance of four such trades: bartending, distilling, barbering, and butchering. In this engaging book, Richard Ocejo takes you into the lives and workplaces of these people to examine how they are transforming once-undesirable jobs into “cool” and highly specialized upscale occupations. He shows how they find meaning in these jobs by enacting a set of “cultural repertoires,” resulting in a new form of elite taste-making. Focusing on cocktail bartenders, craft distillers, upscale men’s barbers, and whole-animal butcher shop workers in Manhattan, Brooklyn, and upstate New York, Masters of Craft provides new insights into the stratification of taste, the spread of gentrification, and the evolving labor market in today’s postindustrial city.
How To Keep Your Job
If you have a job, would you like to keep it? In these difficult and unstable times, the answer is most likely to be a resounding "YES!". This book reveals the secrets of keeping your job. It cuts to the heart of modern working life and examines the big things that trip people up and what you need to know in order to survive.You might be great at the technical side of your job, but it's no longer enough to keep you employed these days. This book is based on first-hand experience of coaching people to keep their job.
Peasants into Frenchmen
France achieved national unity much later than is commonly supposed. For a hundred years and more after the Revolution, millions of peasants lived on as if in a timeless world, their existence little different from that of the generations before them. The author of this lively, often witty, and always provocative work traces how France underwent a veritable crisis of civilization in the early years of the French Republic as traditional attitudes and practices crumbled under the forces of modernization. Local roads and railways were the decisive factors, bringing hitherto remote and inaccessible regions into easy contact with markets and major centers of the modern world. The products of industry rendered many peasant skills useless, and the expanding school system taught not only the language of the dominant culture but its values as well, among them patriotism. By 1914, France had finally become La Patrie in fact as it had so long been in name.
My Book of Genesis
None
Uses of Disorder
The excitement of the brilliantly innovative book is that it challenges the reader to revise his concept of order—and to consider the seemingly disparate problems of the individual personality and the urban society in the light of a fresh, unified framework that has the shock of new truth. Drawing on recent ideas in psychology, sociology, and urban history, Sennett shows how the excessively “ordered” community freezes adults—both the fierce young idealists and their security-oriented parents—into rigid attitudes that originate in adolescence and stifle further personal growth. He explains how the accepted ideal of order generates patterns of behavior among the urban middle cases th...
The Choice Factory
Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behaviour is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns and his own original research. The Choice Factory is written in an entertaining and highly-accessible format, with 25 short chapters, each addressing a cognitive bias and outlining simple ways to apply it to your own marketing challenges. Supporting his discussion, Shotton adds insights from new interviews with some of the smartest thinkers in advertising, including Rory Sutherland, Lucy Jameson and Mark Earls. From priming to the pratfall effect, charm pricing to the curse of knowledge, the science of behavioural economics has never been easier to apply to marketing. The Choice Factory is the new advertising essential.
I Don't Want Any More Cheese
& • Winning formula of tapping in to a deep-seated need/desire and offering the promise of an answer. &
& • Huge, need-based market. The majority of people at work sometimes wonder if there is another way, another world that would make them happier. &
& • Title has immediate impact and clarity of outcome - especially for those many thousands who were given 'Who moved my cheese?' to try and keep them quiet and happy about their corporate lot. &
& • From the bestselling author of Rules of Work (8000 copies in its first 6 months)
Richard Scarry's Trucks
Leap into Richard Scarry's busy world and start the engines of his speedy and silly trucks! Including dump trucks, fire engines, pickle tankers, and more, little truckers will be bulldozing their way across these pages!
