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The dynamic characteristic of the tourism and hospitality industry under the influence of micro and macro environment factors requires future professionals to be equipped with appropriate skills and competencies to deal with such factors in real life practices. In this book, scholars and industry experts analyse case studies related to real-world scenarios to expand the body of knowledge, inspiring future research and developing the field. The Editors have compiled a compelling set of case studies covering topics centred around corporate entrepreneurship, including innovation, marketing and digital marketing, crisis management, quality development, product development and sustainability with a particular emphasis on post-Covid-19 recovery. The case studies included cover five regions, Europe, Africa, the Americas, Australia and Asia, offering enriching and diverse perspectives. This unique collection will be a valuable resource for scholars and upper-level students across corporate entrepreneurship and innovation, as well as those researching and studying n the tourism and hospitality fields.
Embark on a stirring journey through the harrowing trenches of WW1 and the quaint tranquillity of England’s countryside in Wasted Lives. As the war rages, two valiant young lieutenants find solace away from the front lines, convalescing in a serene country house. However, the peace is shattered when the estate becomes the stage for a sinister murder. Bound by duty and haunted by the spectre of war, the duo finds themselves entangled in a dark mystery that threatens to unveil secrets that could change the course of their lives forever. With each unfolding clue, they venture further into a web of deceit, coming face to face with the harsh realities of war and the shadowy figures lurking in the peaceful English meadow.
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Retired on a Mexican beach, Jack Spence's only worry is his putting. Then, back home in Cypress Point, his Uncle Stuart is brutally attacked and robbed, and the police haven't a clue who done it. Outraged, Jack flies north and with help from friends sets a trap for the thieves baited with buried treasure. But what Jack sees as a direct path to revenge makes several near fatal detours. Charging headlong down it anyway, the former Stanford tight end then golf magazine publisher finds himself stalking bad guys during The Crosby and pitted against some very strange characters indeed; among them, a cross-dressing ex-cop from Manila, a Korean billionaire, a besotted Southern golf pro, a pot-fueled caddy, a cute surfer chick and her felonious boyfriend, a hulking gimp biker, and a deadly Asian con-man. He even runs into his great-great grandfather and his friend, Robert Louis Stevenson. But no 19th century novelist could have plotted all the twists this path takes, or where Jack winds up at its end.
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