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The Employer Brand
Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization. Starting with a review of the pressures which have generated current interest in employer branding, this definitive book goes on to look at the historical roots of brand management and the practical steps necessary to achieve employer brand management success - including the business case, research, positioning, implementation, management and measurement. Case studies of big-name employer brand stories include Tesco, Wal-Mart, British Airways and Prêt a Manger.
The Army Lawyer
None
The 8-Week Blood Sugar Diet
In this timely book, Dr Mosley explains why we pile on dangerous abdominal fat and shows us how to shed it, fast. He demolishes common myths and offers practical, science-baked advice for lasting change. The 8-week plan includes 3 core principles - a low-carb eating plan; advice on physical activity; key mental health activities - which work together alongside the menu plans to create a powerful programme to control blood sugar levels, prevent and reverse type 2 diabetes, and promote weight loss. This is a book not just for those at highest risk but for anyone who has struggled with their weight and wants to regain control of their health.
