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Satisfaction: A Behavioral Perspective on the Consumer
Designed for advanced MBA and doctoral courses in Consumer Behavior and Customer Satisfaction, this is the definitive text on the meaning, causes, and consequences of customer satisfaction. It covers every psychological aspect of satisfaction formation, and the contents are applicable to all consumables - product or service.Author Richard L. Oliver traces the history of consumer satisfaction from its earliest roots, and brings together the very latest thinking on the consequences of satisfying (or not satisfying) a firm's customers. He describes today's best practices in business, and broadens the determinants of satisfaction to include needs, quality, fairness, and regret ('what might have been').The book culminates in Oliver's detailed model of consumption processing and his satisfaction measurement scale. The text concludes with a section on the long-term effects of satisfaction, and why an understanding of satisfaction psychology is vitally important to top management.
Fungicides in Crop Protection, 2nd Edition
Plant pathogenic fungi cause devastating damage to crop production worldwide. The growing global population necessitates reduced crop losses to improve food security, and the control of fungal plant pathogens is vital to help maintain food production. Providing a concise and balanced review of fungicides used in crop protection, this book describes the science of fungicide use, selection and resistance within the context of farming situations. Major updates and additions reflecting the emergence of two new classes of fungicides (strobilurins and SDHI) and the increased incidence of fungicide resistance are included in this new edition, which also discusses legislative requirements to reduce fungicide applications, and current trends in fungicide use.
Molecular Fungal Biology
An advanced undergraduate textbook for courses in biotechnology, fungal biology and fungal genetics.
Monthly Labor Review
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