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Brand NFL
  • Language: en
  • Pages: 344

Brand NFL

Professional football today is an $8 billion sports entertainment industry--and the most popular spectator sport in America, with designs on expansion across the globe. In this astute field-level view of the National Football League since 1960, Michael Oriard looks closely at the development of the sport and at the image of the NFL and its unique place in American life. New to the paperback edition is Oriard's analysis of the offseason labor negotiations and their potential effects on the future of the sport, and his account of how the NFL is dealing with the latest research on concussions and head injuries.

The Pride of the Yankees
  • Language: en
  • Pages: 304

The Pride of the Yankees

  • Type: Book
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  • Published: 2017-06-13
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  • Publisher: Hachette UK

"I CONSIDER MYSELF THE LUCKIEST MAN ON THE FACE OF THE EARTH." On July 4, 1939, baseball great Lou Gehrig delivered what has been called "baseball's Gettysburg Address" at Yankee Stadium and gave a speech that included the phrase that would become legendary. He died two years later and his fiery widow, Eleanor, wanted nothing more than to keep his memory alive. With her forceful will, she and the irascible producer Samuel Goldwyn quickly agreed to make a film based on Gehrig's life, The Pride of the Yankees. Goldwyn didn't understand -- or care about -- baseball. For him this film was the emotional story of a quiet, modest hero who married a spirited woman who was the love of his life, and, ...

The Final Four of Everything
  • Language: en
  • Pages: 339

The Final Four of Everything

Edited by Mark Reiter and Richard Sandomir, and featuring contributions from experts on everything from breakfast cereal and movie gunfights to First Ladies and bald guys, The Final Four of Everything celebrates everything that's great, surprising, or silly in America, using the foolproof method of bracketology to determine what we love or hate-and why. As certain to make you laugh as it will start friendly arguments, The Final Four of Everything is the perfect book for know-it-alls, know-a-littles, and anyone with an opinion on celebrity mugshots, literary heroes, sports nicknames, or bacon. Bracketology is a unique way of organizing information that dates back to the rise of the knockout (...

Catching the Sky
  • Language: en
  • Pages: 272

Catching the Sky

"Colten Moore explains how--in the wake of the devastating freestyle snowmobile accident that killed his older brother, Caleb, at Aspen's Winter X Games--he managed to return to win gold"--

Bald Like Me
  • Language: en
  • Pages: 244

Bald Like Me

Humorous essays discuss baldness, the role of bald men in history, minoxidil, hairpieces, and stereotypes about baldness

Center Field Shot
  • Language: en
  • Pages: 402

Center Field Shot

This work explores how the new medium of television changed America's pastime and traces the sometimes contentious but mutually beneficial relationship between baseball and television, from the first televised game in 1939 to the modern-day world of Internet broadcasts, satellite radio, and high-definition television. Original.

Smart Ball
  • Language: en
  • Pages: 178

Smart Ball

Smart Ball follows Major League Baseball's history as a sport, a domestic monopoly, a neocolonial power, and an international business. MLB's challenge has been to market its popular mythology as the national pastime with pastoral, populist roots while addressing the management challenges of competing with other sports and diversions in a burgeoning global economy. Baseball researcher Robert F. Lewis II argues that MLB for years abused its legal insulation and monopoly status through arrogant treatment of its fans and players and static management of its business. As its privileged position eroded eroded in the face of increased competition from other sports and union resistance, it awakened to its perilous predicament and began aggressively courting athletes and fans at home and abroad. Using a detailed marketing analysis and applying the principles of a "smart power" model, the author assesses MLB's progression as a global business brand that continues to appeal to a consumer's sense of an idyllic past in the midst of a fast-paced, and often violent, present.

Bush League, Big City
  • Language: en
  • Pages: 395

Bush League, Big City

Bush League, Big City tells the interwoven stories of two low-level minor league baseball teams brought to New York City in the late 1990s. It also illuminates the history of the New York-Penn League, America’s oldest and longest-running minor league, from its inception in 1939 until its abrupt contraction by Major League Baseball in 2020. With an eye for details and firsthand accounts by many of the baseball people involved, Michael Sokolow tells the story of two franchises that went in very different directions, as the Cyclones achieved astronomical success while Staten Island’s ‘Baby Bombers’ sank under the weight of debt and recriminations. Along the way, the book visits small co...

The Enlightened Bracketologist
  • Language: en
  • Pages: 226

The Enlightened Bracketologist

Employing a system of brackets used in sports, this light-hearted study looks at some of popular culture's most baffling questions on topics ranging from popular songs and cookbooks to French phrases and wine.

The Enlightened Bracketologist
  • Language: en
  • Pages: 226

The Enlightened Bracketologist

Every March, the NCAA men's basketball tournament blankets newspapers and the Internet, and attracts millions of television viewers over the course of three weeks. Will a perennial favorite like Duke win? Or will it be a dark horse like Gonzaga? The phenomenon known as March Madness galvanizes a nation of viewers as few other sports events can. The reason? Bracketology. America eagerly watches as 64 teams become 32, then 16, then 8, then 4, then 2, and finally #1. Now it's time to use the same rigorous method for everything that really matters in culture, people, history, the arts and more. In The Enlightened Bracketologist the editors have organized the world's most haunting and maddeningly...